How to Change the Name of a Facebook Page

Renaming a Facebook Page sounds simple — but it's one of those tasks that trips people up more often than expected. Facebook places real restrictions on when and how you can change a Page name, and the process looks different depending on your role, your device, and the current state of your Page. Here's what you actually need to know.

Why Facebook Restricts Page Name Changes

Facebook doesn't let Page admins rename their Pages freely and without limit. This is intentional. Page names carry weight — they affect discoverability, trust signals, and how followers recognize you. Facebook's policies exist to prevent misleading rebrands, impersonation, and sudden identity switches on established Pages.

A few key rules apply universally:

• You must be an admin of the Page to request a name change. Editors, moderators, and other roles cannot do this.
• Name changes are subject to review. Facebook may approve, reject, or request clarification on your new name.
• You can't change your Page name repeatedly. Facebook limits how often name changes are allowed — attempting to rename too frequently will result in the option being unavailable for a period of time.
• Pages with large followings may face stricter scrutiny. The more established a Page, the more carefully Facebook reviews rename requests.

Understanding these constraints upfront saves a lot of frustration.

What You'll Need Before You Start

Before attempting a name change, confirm the following:

• You have admin-level access to the Page
• Your Page is not currently under a name change review from a previous request
• The new name complies with Facebook's Page name policies — it should represent the Page accurately, avoid misleading claims, and not include terms like "official" unless Facebook has verified that status
• You're not trying to change the name to something that violates community standards or trademark rules

Facebook will reject names that are purely generic (like just "Store" or "Page"), include unnecessary punctuation or capitalization for stylistic effect, or misrepresent what the Page actually is.

How to Change Your Facebook Page Name on Desktop 🖥️

1. Log in to Facebook and navigate to your Page.
2. Click on your Page to open it, then go to Page Settings — typically found in the left-hand menu or under the "Manage Page" options.
3. Look for Page Info or General Settings, depending on your current Facebook layout.
4. Find the Name field and click Edit.
5. Type in your new Page name.
6. Click Continue and follow any prompts to confirm or submit the change for review.

Facebook will then either approve the change immediately or place it under review. You'll receive a notification with the outcome.

Note: Facebook has been gradually rolling out its new Pages experience, which changes where settings are located. If your Page has been migrated, you may find name settings under "Edit Page Info" accessed via your Page's professional dashboard.

How to Change Your Facebook Page Name on Mobile 📱

The mobile process follows a similar path but navigation differs slightly by device:

1. Open the Facebook app and tap the menu icon (three horizontal lines or your profile icon, depending on iOS or Android).
2. Go to your Page and tap Edit Page or access the Page settings via the settings gear icon.
3. Select Page Info.
4. Tap the Name field and enter your new Page name.
5. Tap Continue or Save and confirm when prompted.

Mobile interfaces tend to update more frequently than desktop, so exact menu labels may shift between app versions.

What Happens After You Submit a Name Change

Once submitted, there are a few possible outcomes:

If your request is rejected, Facebook typically provides a general reason. You can revise your proposed name and resubmit, but each attempt counts toward the frequency limit.

Variables That Affect the Process

Not every Page admin has the same experience when trying to rename. Several factors shape how straightforward — or complicated — this process turns out to be:

Page size and age — Older, larger Pages tend to go through a review process rather than getting instant approval. Facebook treats these with more scrutiny to protect followers from unexpected rebranding.

Recent activity on the Page — If the Page has been flagged, is under a content review, or has recent policy violations, name change requests may be blocked or delayed.

How different the new name is — Changing "Smith's Bakery" to "Smith's Bakehouse" is unlikely to raise flags. Changing it to something completely unrelated to the Page's established identity is more likely to trigger a review or rejection.

Facebook's current interface version — Meta continues to roll out changes to how Pages are managed. Admins on the legacy Pages experience and those already on the new Pages experience will find settings in different places. If you can't locate the name field, your Page may be on a different interface version than guides you've seen elsewhere.

Your admin account's history — Accounts with prior policy violations may face additional friction with administrative changes.

Your specific combination of Page size, account history, how recently you last changed the name, and which interface version your Page is running on will determine how this plays out for you — and that's what makes cookie-cutter instructions for this task fall short of the full picture.