How to Change the Name of Your Business on Facebook

Updating your business name on Facebook sounds straightforward, but the process involves a few moving parts — and Facebook doesn't always make it obvious. Whether you've rebranded, corrected a typo in your original setup, or simply want your Page to reflect your current business identity, here's exactly how it works.

What You're Actually Changing

Before diving in, it helps to understand the distinction Facebook makes between two separate identifiers:

• Page name — the visible display name that appears on your Page, in search results, and when people interact with your posts.
• Username (URL) — the custom @handle that creates your Page's unique Facebook URL (e.g., facebook.com/yourbusinessname).

Changing one does not automatically change the other. Most businesses need to update both to maintain a consistent identity after a rebrand. This article focuses primarily on the Page name, but keep the username in mind as a separate follow-up step.

Who Can Change a Facebook Business Page Name

Not everyone connected to a Page has this ability. Facebook restricts name changes to admins — specifically, those with full admin access in the Page roles settings. If you're an editor, moderator, or advertiser on the Page, you won't see the option to edit the name.

If you manage your Page through Meta Business Suite or a business account, the admin permissions structure can add another layer. Confirm your role before troubleshooting.

How to Change Your Business Page Name on Desktop 🖥️

1. Go to your Facebook Business Page (make sure you're viewing as the Page, not your personal profile).
2. Click "Edit Page Info" or navigate to Settings from the left-hand menu.
3. Under the General or Page Info section, locate the Name field.
4. Click Edit, type your new business name, and click Continue.
5. Facebook will prompt you to review the change and confirm. Once submitted, the request goes to Facebook for review.

The exact menu labels can vary slightly depending on whether your Page has been migrated to the new Pages experience or still uses the classic layout. On the newer interface, the path is typically: Professional Dashboard → Page Settings → Page Info → Name.

How to Change Your Business Page Name on Mobile 📱

1. Open the Facebook app and navigate to your Business Page.
2. Tap the three-dot menu (⋯) near the top of your Page.
3. Select Edit Page Info.
4. Tap the Name field and enter your new business name.
5. Tap Save or Continue to submit.

Mobile navigation labels shift frequently with app updates, so if you don't see the exact options listed, look for "Manage Page" or "Page Settings" as alternative entry points.

Facebook's Name Review Process

Facebook doesn't apply name changes instantly. Submissions go through a review period that can range from a few minutes to several days. During this time, your current name remains live. Facebook may approve, reject, or ask for clarification.

Common reasons requests are rejected:

If your request is rejected, Facebook typically provides a reason and allows you to resubmit. In some cases, you may need to provide documentation — such as a business registration certificate or trademark filing — to verify your name change is legitimate.

How Often Can You Change a Facebook Page Name?

Facebook imposes limits on name changes, though the exact cooldown period isn't always displayed upfront. In practice, you generally cannot change your Page name more than once every few weeks, and repeated changes can trigger additional scrutiny. Pages with large follower counts may face stricter review standards, since a name change at scale has more potential to mislead audiences.

The Username Is a Separate Step

Once your Page name is updated, your URL won't change automatically. To update your username:

1. Go to Page Settings → Page Info.
2. Find the Username field and click Edit.
3. Enter your preferred handle and check availability.
4. Save the change.

Usernames must be at least five characters, can only contain letters, numbers, and periods, and must be unique across Facebook. Unlike Page names, usernames are usually changed instantly without a review queue — though the same frequency limitations apply.

Variables That Affect Your Experience

The process above covers the general path, but several factors shape how smooth or complicated it actually is for your Page:

• Page age and follower count — older Pages or those with large audiences may face more stringent review.
• Page experience type — classic Pages vs. new Pages experience use different interfaces and, in some cases, different settings architectures.
• Admin access structure — Pages managed through Business Manager or Meta Business Suite may require changes to be made through that dashboard rather than directly on the Page.
• Prior name change history — a Page that's been renamed recently will hit cooldown limits faster.
• Verification status — verified Pages (with a blue or gray checkmark) may go through additional checks to prevent misuse.

Whether you're making a minor spelling correction or rolling out a full rebrand, those variables determine how quickly and cleanly the change goes through — and that's entirely specific to how your Page was set up and how it's been used.