How to Cancel Incogni: A Complete Guide to Ending Your Subscription
Incogni is a data removal service operated by Surfshark that contacts data brokers on your behalf, requesting they delete your personal information from their databases. If you've decided it's no longer the right fit — whether due to cost, satisfaction, or a change in priorities — canceling is straightforward, but there are a few important details worth understanding before you do.
What Incogni Actually Does (And Why It Matters Before You Cancel)
Before walking through the cancellation steps, it helps to understand what stops when you cancel. Incogni works on an ongoing basis — it doesn't just send one removal request and call it done. Data brokers routinely re-add personal information after it's been removed, so Incogni continuously re-sends requests on a rolling cycle.
When you cancel, those recurring removal requests stop. Any data that was successfully removed may gradually reappear in broker databases over time, since brokers can re-acquire your information through public records, purchases from other data sources, or user-generated activity.
This doesn't mean canceling is a bad decision — it just means the protection isn't permanent once the service ends.
How to Cancel Incogni: Step-by-Step
Incogni manages subscriptions through its own account portal, separate from any Surfshark VPN subscription you might also have. Canceling one does not automatically cancel the other.
Cancel via the Incogni Website
- Go to incogni.com and log in to your account
- Navigate to Settings (usually found in the top-right profile menu)
- Select Subscription or Billing
- Look for the option to Cancel Subscription or Manage Plan
- Follow the on-screen prompts — Incogni may present a retention offer or ask for a cancellation reason
- Confirm the cancellation and save or screenshot the confirmation email
The cancellation takes effect at the end of your current billing period. You won't typically receive a prorated refund for unused time, though Incogni does offer a 30-day money-back guarantee for new subscribers who cancel within that window.
Cancel via Email or Support 🛠️
If you run into issues with the self-service portal, Incogni's customer support team can process cancellations directly. You can reach them through:
- The live chat feature on the Incogni website
- A support ticket submitted via their help center
Have your account email address ready. Response times vary, but most users report resolution within a few hours to one business day.
What About Apple or Google Play Billing?
If you subscribed to Incogni through the Apple App Store or Google Play Store, your subscription is managed through those platforms — not Incogni's website directly.
- iOS/macOS: Go to Settings → Your Name → Subscriptions → find Incogni → Cancel
- Android: Open the Play Store → Profile icon → Payments & subscriptions → Subscriptions → find Incogni → Cancel
Canceling through the wrong channel is a common source of confusion. If you subscribed on mobile and cancel only through Incogni's website, the billing may continue through the app store regardless.
Key Variables That Affect Your Experience
Not every Incogni cancellation looks the same. A few factors determine what happens after you cancel:
| Variable | What It Affects |
|---|---|
| Subscription type (monthly vs. annual) | When access ends; annual plans don't auto-refund remaining months |
| Time since signup | 30-day guarantee window determines refund eligibility |
| Platform billed through | Website, iOS, or Android determines where you cancel |
| Active removal requests | In-progress requests stop; completed ones may eventually reverse |
| Linked Surfshark account | Surfshark VPN remains active independently |
Understanding the Refund Policy
Incogni's money-back guarantee applies to the first 30 days of a new subscription. After that window, refunds are generally handled on a case-by-case basis at the company's discretion. Billing disputes outside the guarantee window are unlikely to succeed unless there's a clear billing error on Incogni's part.
If you're within the 30-day window and want a refund, explicitly request one when you cancel — don't assume it's automatic. Contact support to confirm the refund has been initiated and ask for a timeline.
After Cancellation: What to Expect
Once confirmed, your Incogni dashboard typically remains accessible until the end of the billing cycle. After that, you'll lose access to:
- Your removal request history
- Progress reports on which brokers have complied
- Any automated re-submission of requests on future cycles
Some users export or screenshot their removal history before access ends — particularly useful if you want a record of which brokers had your data.
The Bigger Picture 📋
The decision to cancel Incogni isn't just about the service mechanics — it depends heavily on your own data privacy priorities, how much personal information you've accumulated across brokers, and whether you intend to handle removal requests manually through services like OptOutPrescreen or direct broker opt-out pages.
Some users cancel after a full year once the initial heavy lifting is done, knowing re-accumulation takes time. Others find the ongoing automation worth maintaining indefinitely. The right call depends on how actively your data circulates, what broker categories concern you most, and how much manual effort you're willing to put in as an alternative.
Your own setup — and what you do after canceling — is really the piece that determines whether stepping away from Incogni is the right move for your situation.