How to Move Favorites to Another Computer

Transferring your browser bookmarks — or favorites, as they're called in Microsoft Edge and Internet Explorer — to a new computer is one of those tasks that sounds simple but has more moving parts than most people expect. The right method depends on which browser you're using, whether you have cloud sync enabled, and how comfortable you are with manual file management.

Here's a clear breakdown of how it works across the most common scenarios.

What "Favorites" Actually Are (and Where They Live)

Browser favorites are stored as small data files on your hard drive, typically in a user profile folder buried inside your operating system. In most browsers, they exist as either:

  • An HTML file (a flat export of all your bookmarks)
  • A folder of individual files (as with Chromium-based browsers like Edge and Chrome)
  • Part of a synced cloud profile (increasingly the default for modern browsers)

Understanding which format your browser uses determines how you move them.

Method 1: Use Built-In Cloud Sync 🔄

This is the easiest route and works well if you're staying within the same browser ecosystem.

Browsers that support sync:

  • Google Chrome — sync via Google Account
  • Microsoft Edge — sync via Microsoft Account
  • Firefox — sync via Firefox Account
  • Safari — sync via Apple ID (iCloud)

How it works: Sign into your browser with your account on the old computer (if you haven't already). Confirm sync is enabled for bookmarks in Settings. On the new computer, install the same browser, sign in with the same account, and your favorites will populate automatically within minutes.

What can go wrong: Sync only works if both computers are using the same browser. If you're switching from Chrome to Edge, or from Edge to Firefox, you'll need to export and import manually instead.

Method 2: Export and Import via HTML File

Every major browser supports exporting bookmarks to a single HTML file, which you can then carry to any other computer on a USB drive, email to yourself, or upload temporarily to cloud storage.

Exporting in Chrome

  1. Open Chrome → click the three-dot menu
  2. Go to Bookmarks → Bookmark Manager
  3. Click the three-dot icon at the top right → Export bookmarks
  4. Save the HTML file

Exporting in Microsoft Edge

  1. Open Edge → click the three-dot menu → Favorites
  2. Click the three-dot icon → Export favorites
  3. Save the HTML file

Exporting in Firefox

  1. Open Firefox → click the bookmarks icon or press Ctrl+Shift+O
  2. Click Import and Backup → Export Bookmarks to HTML

Importing on the New Computer

The import process mirrors the export. Open the same menu in whichever browser you're using on the new machine, find the Import option, and point it to your saved HTML file. All your folders and bookmarks will be recreated.

Cross-browser transfers — like moving Chrome bookmarks into Firefox — work through this same HTML method, even though cloud sync won't bridge the gap between different browsers.

Method 3: Copy the Profile Folder Directly

For advanced users, you can copy the entire browser profile folder from one machine to another. This transfers not just bookmarks but also saved passwords, extensions, browsing history, and preferences — essentially a full clone of your browser environment.

BrowserProfile Folder Location (Windows)
Chrome%LocalAppData%GoogleChromeUser DataDefault
Edge%LocalAppData%MicrosoftEdgeUser DataDefault
Firefox%AppData%MozillaFirefoxProfiles

This method requires more care: the browser should be closed during the copy, the destination browser should be the same version or newer, and cross-platform transfers (Windows to Mac) can introduce compatibility issues with some settings.

For most users, the HTML export method is safer and easier. Profile folder copying is worth knowing about if you're migrating an entire work environment and want to avoid reconfiguring everything from scratch.

What Happens to Organized Folders?

If you've spent time organizing favorites into nested folders — by topic, project, or workflow — you'll want to confirm those are preserved. The good news: HTML exports preserve folder structure, so your organizational hierarchy should survive the transfer intact.

Cloud sync also maintains folders. Profile folder copying maintains everything, since it's a direct data copy.

The one exception: some browser extensions that manage bookmarks have their own storage format. If your favorites were organized through a third-party extension rather than the browser's native bookmark system, those may require a separate export or that extension to be reinstalled on the new machine.

Variables That Affect Your Specific Transfer

No two setups are identical. A few factors that will shape which method works best for you:

  • Which browser(s) you're moving between — same browser makes sync viable; different browsers require HTML
  • Whether you have a Google, Microsoft, or Apple account already tied to your browser
  • Volume of bookmarks — hundreds of folders may be worth double-checking after import
  • Operating system changes — moving from Windows to macOS (or vice versa) rules out direct profile copying for most browsers
  • Work vs. personal use — corporate-managed devices sometimes restrict sync features or cloud sign-ins, which pushes you toward manual export

💡 A quick audit of your current browser settings — specifically whether sync is already on — can tell you a lot before you start. If sync has been running in the background, you may already have a copy of your favorites waiting in the cloud.

Whether you're setting up a new machine, switching browsers, or just making a backup, the method that fits you depends on the specific combination of browser, account setup, and how much of your environment you want to carry over.