How to Create a Webinar Sign-Up Link on Zoom

If you're hosting a webinar on Zoom, one of the first things you'll need is a registration link — a unique URL that lets attendees sign up before the event. This isn't the same as a standard meeting link. Zoom Webinars have a dedicated registration flow, and understanding how it works helps you set things up correctly the first time.

What Makes a Webinar Sign-Up Link Different

A Zoom Webinar registration link is generated through the Zoom Webinars feature, which is separate from regular Zoom Meetings. When someone clicks your sign-up link, they're taken to a registration page where they submit their name and email address (at minimum). Zoom then sends them a personalized confirmation email containing their unique join link.

This matters for a few reasons:

• You get an attendee list with contact details
• Each attendee receives a unique join URL (not a shared one)
• You can track registration numbers and send follow-up emails through Zoom
• It enables post-webinar reporting and attendance analytics

This is different from a standard Zoom meeting invite, where anyone with the link can join without registering.

What You Need Before You Start

Not all Zoom accounts support webinars by default. Here's what to confirm first:

• Zoom Webinar add-on: Webinars are a paid add-on to Zoom's base plans. You must have this enabled on your account before the option appears in your dashboard.
• Account type: The Webinar add-on is available on Pro, Business, and Enterprise plans. Free Zoom accounts cannot host webinars.
• Webinar capacity tier: Zoom offers webinar licenses in different attendee capacities (such as 100, 500, 1,000, or more). Your license tier determines how many people can register.

If your Zoom account doesn't show a "Webinars" option, the add-on hasn't been activated on your plan yet.

Step-by-Step: Creating Your Webinar Registration Link 🖥️

1. Schedule the Webinar

Log into your Zoom account at zoom.us (not the desktop app — webinar scheduling is done through the web portal). Navigate to Webinars in the left-hand menu, then click Schedule a Webinar.

Fill in the basics:

• Webinar topic and description
• Date, time, and duration
• Time zone
• Whether it's a recurring webinar

2. Enable Registration

On the scheduling page, look for the Registration section. Toggle on "Required". This is the setting that activates the sign-up flow and generates a registration link.

Without enabling registration, Zoom will produce a standard join link instead — no sign-up form, no attendee data collection.

3. Configure Registration Settings

Once registration is enabled, you can customize:

• Approval type: Automatic (registrants are approved instantly) or Manual (you approve each registrant yourself)
• Notification settings: Whether you receive an email each time someone registers
• Registration form fields: You can add optional or required fields beyond name and email — job title, company, phone number, custom questions, etc.
• Branding: Add a logo or banner to the registration page in some account tiers

4. Save and Retrieve the Registration Link

After saving your webinar, Zoom generates the registration page. You'll find the registration URL on the webinar's detail page under the Invite Attendees section — it typically looks like:

https://us06web.zoom.us/webinar/register/XXXXXXXXXX 

This is the link you share with your audience — via email campaigns, social media, your website, or any other channel.

Understanding the Link Types Zoom Generates

Once a webinar is created, Zoom actually produces multiple links — it helps to know what each one is for:

The registration URL is the one you distribute publicly. The others are internal or auto-distributed.

Variables That Affect How You Use the Link 🔗

How you set up and share the link depends on several factors that vary by situation:

• Approval workflow: If you use manual approval, there's a delay between someone registering and receiving their join link. Automatic approval removes that gap but reduces your ability to filter attendees.
• Integration with email platforms: Many hosts connect Zoom Webinars to CRM tools or email marketing platforms (via Zapier, native integrations, or the Zoom API). Whether you do this changes how registration data flows into your existing systems.
• Recurring webinars: If you schedule a recurring webinar series, Zoom can generate either a single registration link covering all sessions or separate links per session. Each approach affects how attendees register and which sessions they're enrolled in.
• Branding and custom domains: Higher-tier accounts may have options to customize the registration page appearance, which affects how the link presents to your audience.
• Third-party landing pages: Some hosts skip Zoom's built-in registration page entirely, embedding registration forms on their own website and using Zoom's API or integrations to sync registrants. This gives more design control but requires more technical setup.

After Someone Registers

Once an attendee submits the sign-up form, Zoom automatically sends them a confirmation email with their unique join link. You can customize this confirmation email's content within the webinar settings under Email Settings.

You can also send reminder emails at intervals you configure — typically 24 hours and one hour before the event. These are managed from the same Email Settings tab on the webinar detail page.

Registrant data (names, emails, custom field responses) is accessible from the webinar's Registration tab in your Zoom dashboard and can be exported as a CSV file.

The right way to structure your registration flow — whether that's automatic vs. manual approval, native Zoom registration vs. a custom landing page, or a single link vs. session-specific links — depends on the size of your audience, how you're managing follow-up communications, and what your existing tech stack looks like.