How to Change the Name of a Facebook Page

Renaming a Facebook Page sounds straightforward, but there are rules, restrictions, and a review process that catch many admins off guard. Whether you're rebranding a business, correcting a typo, or updating a name to reflect a new direction, here's exactly how the process works — and what determines whether your request gets approved.

Why Facebook Has a Name Change Process

Facebook doesn't let Page admins change names instantly and freely. The platform enforces a review process to prevent abuse — such as impersonating brands, misleading followers, or gaming the algorithm by building a large audience under one name and then switching to something unrelated.

This means a name change isn't just a setting you toggle. It's a request that Facebook evaluates, and it can be approved, rejected, or take several days to process.

Who Can Change a Facebook Page Name

Only a Page admin can submit a name change request. Editors, moderators, and other roles do not have this permission. If you're unsure of your role, check under Page Settings → Page Roles (on classic Pages) or Professional Dashboard → Page Access (on the newer Pages experience).

If you're managing the Page through a Business Manager or Meta Business Suite, you'll still need admin-level access assigned to your personal account.

How to Change a Facebook Page Name on Desktop

1. Go to your Facebook Page and make sure you're viewing it as the Page admin.
2. Click Page Settings (usually found in the left sidebar or under the three-dot menu).
3. Select Page Info from the settings menu.
4. Click on the Name field and enter your new Page name.
5. Click Continue, then Request Change.

Facebook will then review the request. You'll typically receive a notification within a few days — though timelines can vary depending on Page size, recent activity, and how many changes have been made previously.

How to Change a Facebook Page Name on Mobile

1. Open the Facebook app and navigate to your Page.
2. Tap the three-dot menu (⋯) or the Edit Page option.
3. Tap Edit Page Info.
4. Tap the Name field and enter the updated name.
5. Tap Continue and confirm by selecting Request Change.

The mobile flow mirrors desktop but can vary slightly depending on whether you're using iOS or Android and which version of the Facebook app is installed. If you don't see these options, try accessing the Page from a desktop browser — the full settings panel is more consistently available there.

Facebook's Name Change Rules

Facebook has clear guidelines about what names are and aren't allowed. Your request is more likely to be approved if the new name:

• Accurately represents what the Page is about
• Doesn't include generic terms used to mislead (e.g., "Official," "The Best," "Real")
• Doesn't infringe on trademarks or impersonate another person or brand
• Isn't a significant departure from the Page's established identity — especially for large Pages

Requests are more likely to be rejected or require additional verification if:

The 60-Day Waiting Period

Facebook restricts how often you can change a Page name. Once a name change is approved, you generally need to wait around 60 days before submitting another request. This timer is enforced automatically, so if you're planning a rebrand, it's worth getting the name exactly right before submitting — because you won't get a quick second chance.

What Happens to Your Page URL (Username)?

Changing your Page's display name is separate from changing your Page username (the custom URL, such as facebook.com/yourpagename). These are two independent fields.

• The display name is what followers see in their feeds and at the top of your Page.
• The username/URL controls your Page's web address and search discoverability.

You can update both, but each has its own rules and review process. Changing one does not automatically change the other.

What If Your Name Change Request Is Rejected?

If Facebook rejects your request, you'll receive a notification explaining the general reason. Common causes include:

• The name violates community standards or naming policies
• The change appears misleading or unrelated to Page content
• The name resembles a protected trademark
• You've made too many changes recently

You can appeal the decision through the notification you receive, or submit a new request with a revised name that better aligns with Facebook's guidelines. In some cases — particularly for verified Pages or business accounts — Facebook may ask for supporting documentation like a business registration or legal name change record.

Variables That Affect Your Experience 🔧

The process isn't uniform for everyone. Several factors shape what you'll encounter:

• Page size: Pages with large followings receive more scrutiny
• Page history: Older, established Pages with consistent branding have fewer friction points
• Recent activity: Pages that have made changes recently face waiting periods
• Verification status: Verified Pages (blue or gray checkmarks) may have additional requirements
• Business Manager setup: Pages managed through Meta Business Suite may have slightly different navigation paths
• App version: Older versions of the Facebook mobile app may not reflect the latest UI for Page settings

How smoothly the process goes — and how quickly it resolves — depends on which of these factors apply to your specific Page.