Adding an admin takes three steps: go to Settings, find the Roles section, and invite someone by their email or phone number

To add an admin to your Facebook Business Page, open the page, click Settings in the top menu, then select Users and Roles on the left sidebar. Click Add in the Admin row, type the person's email address or phone number, and click Confirm. Facebook will send them an invitation; they accept it from their own account, and they become an admin immediately.

The person you're adding needs an active Facebook account. They don't need to already follow your page or have any connection to your business — Facebook will find them by their email or phone number alone. Once they accept the invitation, they can do everything you can do on the page: post, edit settings, see insights, and add or remove other admins.

Key Takeaways

  • You must be an admin or page owner to add another admin; editors and moderators cannot invite new admins.
  • The person you add needs a Facebook account with a verified email or phone number, but they don't need to know your page exists beforehand.
  • New admins see all your page data, including insights, messages, and past posts, so add only people you trust completely.
  • You can remove an admin at any time from the same Users and Roles section, and they lose access immediately.

The difference between admin, editor, moderator, and analyst roles

Facebook offers four main roles for your Business Page, and each one controls what a person can do. An admin can do everything: post, change settings, manage other people's access, see all data, and delete the page itself. An editor can post, respond to messages, and see insights, but cannot change settings or manage other people. A moderator can only respond to comments and messages and delete comments — they cannot post or see insights. An analyst can see insights and data but cannot post or change anything.

Choose the role based on what the person actually needs to do. If someone only needs to reply to customer messages, make them a moderator. If they need to post content and see how it performs, make them an editor. Only make someone an admin if they need to change page settings or manage other people's access. Most small businesses need one or two admins and several editors or moderators.

What happens when you add someone as an admin

When you add an admin, they immediately gain access to everything on your page. They can see all your past posts, all your messages from customers, all your insights and performance data, and all your page settings including payment methods if you've set up ads. They can change the page name, delete posts you've written, remove followers, and invite or remove other admins. They can also delete the page entirely.

This is why you should only add admins you know and trust completely. If you add someone and later want to remove them, go back to Users and Roles, find their name in the Admin section, click the X next to it, and confirm. They lose access immediately and cannot see your page data anymore. You can remove an admin at any time, even if they're not expecting it.

How to invite someone who doesn't have a Facebook account yet

If the person you want to add doesn't have a Facebook account, they need to create one before you can invite them. You cannot add someone to your page without an active Facebook account. Ask them to go to facebook.com, click Create New Account, and follow the steps to set up their profile. They'll need a real email address or phone number, and Facebook will ask them to verify it.

Once they've created their account and verified their email or phone, you can invite them using that same email or phone number. They'll receive the invitation in their Facebook notifications, and they can accept it from any device. They don't need to do anything special — just accept the invitation, and they become an admin right away.

Removing an admin or changing their role

To remove someone or change what they can do, go to Settings, click Users and Roles, and find their name. If you want to remove them entirely, click the X next to their name and confirm. If you want to change their role — for example, from admin to editor — click their current role name and select a new one from the dropdown menu. The change takes effect immediately.

When you remove an admin, they lose access to everything on your page. They cannot see posts, messages, insights, or settings anymore. If you removed them by mistake, you can add them back the same way you added them the first time. There's no waiting period or approval process — you can add and remove people as often as you need to.

Troubleshooting: why the invitation might not go through

If you try to add someone and get an error, the most common reason is that you've typed their email or phone number wrong. Double-check the spelling and make sure you're using the email or phone number they actually use for their Facebook account — not a work email if they signed up with a personal one. If you're not sure which one they used, ask them directly.

Another reason the invitation might fail is if the person has restricted who can contact them or invite them to pages. This is rare, but if they've changed their privacy settings, they may need to adjust them temporarily. Ask them to go to Settings and Privacy, click Settings, then Privacy, and check their page invitation settings. Once they've opened that up, try adding them again.

Frequently Asked Questions

Can I add an admin to someone else's Facebook Business Page?

No. You can only add admins to pages you already have admin access to. If you need access to someone else's page, ask them to add you as an admin or editor. They go to Settings, Users and Roles, and invite you by email or phone number.

What if I accidentally made someone an admin and want to change them to editor?

Go to Settings, Users and Roles, find their name, and click their current role (Admin). Select Editor from the dropdown menu. They'll keep their access to the page but won't be able to change settings or manage other people anymore. The change happens instantly.

Can an admin add another admin without asking me?

Yes. Any admin on your page can add new admins, remove other admins, or change anyone's role. This is why you should only add admins you trust completely. If you want to limit who can manage access, remove them as an admin and make them an editor instead.

Do admins need to be in the same country as my business?

No. An admin can be anywhere in the world. They just need a Facebook account with a verified email or phone number. Facebook doesn't restrict page access by location.