What a Facebook Company Page Does
A Facebook company page is a public profile for your business that sits separate from your personal account. People can find you by searching your company name, follow your updates without being your friends, and message you directly. Unlike a personal profile, a company page lets you run ads, see detailed statistics about who visits, and post content on a schedule.
You control everything that appears on the page — your hours, phone number, website link, and photos. Customers can leave reviews and ratings, which show up publicly. The page is free to create and maintain, though you can pay to promote posts or run ads if you choose.
Key Takeaways
- You need a personal Facebook account to create a company page, but the page itself is separate and does not show your personal information.
- Facebook lets you add up to 100 admins and editors to manage the page, so you can share the work with your team.
- You can add your business hours, phone number, address, and website to the page so customers find the information they need without messaging you.
- The page includes built-in tools to track how many people see your posts, click your website link, and call your business.
- You can start posting and accepting customer reviews immediately after creation, with no waiting period or approval process.
Create Your Page in Five Steps
Open Facebook on a computer or phone and log into your personal account. Click the menu icon (three horizontal lines on phone, down arrow on computer) and scroll down to find "Create" or "Pages". Click it, then click "Create a Page".
Facebook will ask you to choose a category that matches your business — restaurant, retail store, service business, nonprofit, and so on. Pick the one closest to what you do. Then enter your company name exactly as you want it to appear. This name is permanent, so spell it correctly and use the official version your business uses on contracts and signage.
Add a profile picture — usually your company logo — and a cover photo that represents your business. These images appear at the top of your page and in search results. You can change them later, so do not spend time perfecting them now.
Click "Create Page" and Facebook will show you a setup checklist. You can skip steps for now and come back to them, but filling in your business address, phone number, and website link takes two minutes and helps customers find you. If you do not have a website yet, leave that blank.
Once the page exists, you can start posting immediately. There is no review period or waiting time.
Add Business Information Customers Need
After you create the page, click "Edit Page Info" or the pencil icon next to your business name. This opens a form where you can add details that appear in a box on the left side of your page.
Fill in your phone number, street address, city, and hours of operation. If your hours change by day — for example, closed Sundays — Facebook has fields for each day. Customers see these hours when they search for you, so they do not call at 2 a.m. expecting someone to answer. If you work by appointment only, you can note that in the description instead of listing hours.
Add your website URL if you have one. Include the full address starting with https:// so the link works when people click it. You can also add a link to your online store, booking system, or menu. Facebook lets you add multiple links and label each one — "Order Online", "Book an Appointment", "View Menu" — so customers know what each one does.
Write a short description of what your business does, in 255 characters or fewer. This appears under your business name in search results. Keep it simple: "Coffee shop in downtown Portland" or "Plumbing repair and installation" works better than flowery language.
Invite Your Team to Help Manage the Page
You do not have to manage the page alone. Click "Settings" at the top right of your page, then "Users and Permissions" or "Page Roles". This shows a list of who can access the page and what they can do.
Click "Add a New Page Role" and enter the email address or name of the person you want to add. Facebook will send them an invitation. You can give different people different permissions — some can post and respond to messages, others can only see statistics, and one person can have full control.
The most common setup is to make one person an "Admin" (full control) and others "Editors" (can post and respond to messages but cannot change settings). If you have a customer service team, you might make them all "Moderators" so they can respond to comments and messages but cannot delete posts or change the page layout.
You can remove someone's access anytime by clicking their name and selecting "Remove". This does not delete their posts — it just stops them from making new changes.
Post Content and Respond to Messages
Click "Create Post" or the text box at the top of your page to write something. You can add text, photos, video, or links. Facebook lets you schedule posts to go live at a specific time, which is useful if you want to post during business hours but do not want to stop work to do it.
When customers comment on your posts or send you messages, you can reply directly. Messages appear in a separate inbox — click the message icon at the top of your page to see them. Respond during business hours when possible. Customers notice when a business replies quickly.
You can also turn on "Automated Responses" so Facebook sends a message automatically when someone contacts you outside your hours. For example: "Thanks for reaching out. We are open 9 a.m. to 5 p.m. Monday through Friday and will get back to you then." This lets people know you saw their message and when to expect a reply.
Track Who Visits and What They Do
Click "Insights" at the top of your page to see statistics about who visits and what they do. This data is free and updates daily. You can see how many people saw each post, how many clicked your website link, and how many called your business number.
The "Overview" tab shows your total followers and how many people visited your page that week. The "Posts" tab breaks down each post you have written — which ones got the most comments, shares, and clicks. The "People" tab shows the age, location, and gender of your followers so you know who is paying attention.
You do not need to obsess over these numbers, but they tell you what is working. If posts about sales get more comments than posts about new products, you know what your customers care about. If most of your visitors are from one city, you might focus your ads there.
Manage Reviews and Ratings
Customers can leave reviews and star ratings on your page without your permission. These appear publicly and affect how people find you in search results. You cannot delete a review, but you can respond to it.
Click the "Reviews" section on your page to see all of them. If someone leaves a negative review, respond professionally and briefly. Offer to fix the problem or ask them to contact you privately. Do not argue or get defensive — other people reading the reviews will judge you partly on how you respond.
If a review violates Facebook's rules — for example, it is spam or contains hate speech — you can report it and ask Facebook to remove it. Most negative reviews will stay, so focus on responding well rather than trying to delete them.
Frequently Asked Questions
Do I have to use my real name to create a company page?
You need a personal Facebook account to create the page, and that account must use your real name. However, the company page itself is completely separate. Your personal profile does not appear on the company page, and customers cannot see your personal information unless you choose to share it.
Can I change my company page name after I create it?
You can change it once for free if you do it within the first 28 days. After that, Facebook charges a fee or requires you to have a certain number of followers. It is better to spell your name correctly the first time. If you make a mistake, change it right away.
What if someone impersonates my business on Facebook?
Report the fake page to Facebook by clicking the three dots on their page and selecting "Report Page". Include details about why it is fake — for example, it is not your official page and is misleading customers. Facebook reviews reports and removes pages that violate their rules.
Can I run ads from my company page?
Yes. Click "Ads Manager" in your page settings to create ads that target people by location, age, interests, and behavior. You set a daily budget and Facebook shows your ad to people most likely to care about it. Ads cost money, but you control exactly how much you spend.
What should I post on my company page?
Post things your customers care about — new products, sales, behind-the-scenes photos, customer stories, or answers to common questions. Avoid posting too often (more than once a day usually hurts your reach) and avoid purely promotional content. Mix in something useful or interesting so people want to follow you.