Connect Instagram to Facebook in three steps
To link Instagram to a business Facebook page, go to your Instagram settings, select "Accounts and passwords," then "Facebook," and tap "Log in with Facebook" or "Connect." Choose which Facebook page you want to link, confirm the connection, and Instagram will sync to that page. The process takes about two minutes and requires you to be logged into Instagram on your phone or to have access to both accounts on a web browser.
Once linked, you can cross-post content from Instagram to Facebook automatically, manage both accounts from one dashboard, and see combined analytics for posts that appear on both platforms. You'll need a business or creator account on Instagram — personal accounts can link to Facebook but have fewer management features available.
Key Takeaways
- Instagram and Facebook pages link through your Instagram settings under "Accounts and passwords," not through Facebook itself.
- You must use a business or creator Instagram account to access the full set of linked features like cross-posting and combined insights.
- Linking takes about two minutes and works on both mobile phones and web browsers, though the steps differ slightly between them.
- Once linked, you can schedule posts to both platforms at once and view analytics for both accounts in one place.
- You can unlink the accounts at any time from the same settings menu without affecting either account.
How to link on an iPhone or Android phone
Open Instagram and tap your profile icon in the bottom right corner. Go to the menu (three horizontal lines) and select "Settings and privacy," then "Accounts and passwords." Tap "Facebook" and you'll see an option to "Log in with Facebook" or "Connect." If you see "Log in with Facebook," tap it and enter your Facebook login details. If you see "Connect," tap it and select which Facebook page you want to link from the list that appears.
Instagram will ask for permission to access your Facebook page. Review what Instagram is requesting — typically the ability to post, read insights, and manage your page — then tap "Allow" or "Confirm." Once you see a checkmark or confirmation message, the link is active. You can now cross-post from Instagram to that Facebook page.
How to link on a computer or tablet
Go to instagram.com and log in to your business or creator account. Click your profile icon in the top right, then click "Settings" (the gear icon). On the left sidebar, click "Accounts and passwords," then click "Facebook." You'll see a button that says "Connect to Facebook" or "Log in with Facebook." Click it and enter your Facebook login information when prompted.
A window will pop up asking which Facebook page you want to link. Select the page from the dropdown menu, review the permissions Instagram is requesting, and click "Allow" or "Confirm." Once the page refreshes and shows a confirmation message, the connection is complete. You can now manage both accounts from this dashboard.
What happens after you link the accounts
After linking, you'll see new options when you create a post on Instagram. When you finish editing a photo or video, scroll down before posting and you'll see a toggle or checkbox for "Share to Facebook." Turn this on, and Instagram will automatically post the same content to your linked Facebook page at the same time you post it to Instagram. The post appears on Facebook with the same caption, image, and any hashtags you included.
You'll also see combined insights if you have a business account. Go to "Insights" on Instagram and you can view metrics for posts that appeared on both platforms — how many people saw each post, how many engaged with it, and where those people are located. This data helps you understand which content performs best across both networks.
Switching which Facebook page is linked
You can link Instagram to a different Facebook page at any time. Go back to "Settings and privacy" > "Accounts and passwords" > "Facebook" and look for an option that says "Switch account," "Change page," or "Disconnect." Tap or click it, then select a different Facebook page from the list. Instagram will unlink from the old page and link to the new one.
If you don't see a switch option, you may need to disconnect first, then reconnect with the new page. To disconnect, go to the same menu and tap "Disconnect" or "Remove." This breaks the link between Instagram and Facebook but does not delete either account. After disconnecting, follow the connection steps again and choose a different page.
Unlinking Instagram from Facebook
To unlink Instagram from a Facebook page, go to "Settings and privacy" > "Accounts and passwords" > "Facebook" and tap "Disconnect" or "Remove." Instagram will ask you to confirm — tap "Disconnect" again. The link is now broken, and Instagram will no longer post to that Facebook page automatically.
Unlinking does not delete your Instagram account, your Facebook page, or any posts that were already shared between them. Posts that were cross-posted remain on both platforms. You can relink the accounts later by following the connection steps again.
Troubleshooting common linking problems
If you see an error message when trying to connect, the most common cause is that you're logged into Instagram with a personal account instead of a business or creator account. Personal accounts have limited linking features. To fix this, go to "Settings and privacy" > "Account type and tools" and switch to a business or creator account. You'll need to choose a category for your business, but this takes less than a minute.
If the Facebook page doesn't appear in the list when you try to link, make sure you're logged into Facebook with an account that has admin access to that page. If you're an editor or analyst on the page but not an admin, you won't see it in the dropdown. Ask the page admin to give you admin rights, or have them link the page themselves from their own Instagram account.
If Instagram says "Connection failed" or "Something went wrong," try logging out of Instagram completely, closing the app, and logging back in. Then attempt the connection again. If the problem continues, try linking from a web browser instead of the app, or wait a few hours and try again — temporary server issues sometimes cause connection failures.
Frequently Asked Questions
Can I link one Instagram account to multiple Facebook pages?
No. One Instagram account can link to only one Facebook page at a time. If you manage multiple Facebook pages, you'll need a separate Instagram business account for each one, or you can switch which page is linked whenever you want to post to a different page.
Will my Instagram followers see my posts on Facebook automatically?
No. When you cross-post from Instagram to Facebook, the post appears on your Facebook page, not in your followers' feeds. Facebook shows it to people who follow your page and to people Facebook thinks might be interested based on their activity. Your Instagram followers won't see it unless they also follow your Facebook page.
What if I link Instagram to a Facebook page I don't own?
You can only link Instagram to a Facebook page if you have admin access to that page. If you try to link to a page you don't manage, it won't appear in the list of available pages. If someone else linked their Instagram to your page, you can remove that connection from your Facebook page settings under "Linked Accounts" or "Connected Apps."
Do I lose my Instagram posts if I unlink from Facebook?
No. Unlinking removes the connection between the accounts, but it does not delete posts on either platform. Posts you cross-posted will remain on both Instagram and Facebook. You can relink the accounts later without losing any history.
Can I schedule posts to both Instagram and Facebook at the same time?
Yes, if you use Instagram's scheduling feature (available on business and creator accounts). When you schedule a post on Instagram, you can turn on the toggle to also share it to Facebook. Both posts will go live at the same time you scheduled them.