How to Add an Admin to Your Facebook Page

Managing a Facebook Page rarely stays a one-person job for long. Whether you're bringing on a team member, handing off day-to-day posting, or giving an agency access, adding an admin is one of the most important things you can do to keep your Page running smoothly. Here's exactly how it works — and what to think about before you hand over the keys.

What "Admin" Actually Means on a Facebook Page

Facebook Pages use a role-based permission system. Not everyone you add to your Page needs full control, and understanding the difference matters before you start.

The main roles Facebook offers are:

An Admin has the highest level of access. They can add and remove other people — including other admins — change Page settings, and essentially do everything the original Page creator can do. That's worth keeping in mind before assigning the role.

How to Add an Admin to Your Facebook Page 🖥️

The steps differ slightly depending on whether you're using Facebook's newer Pages experience (most Pages were migrated to this in 2023) or the classic Pages Manager. Here's how to handle both.

New Facebook Pages Experience (Most Common)

1. Go to your Facebook Page and click Manage near the top.
2. In the left-hand menu, find and click Page Access (sometimes listed under "Settings").
3. Under People with Facebook access, click Add New.
4. Search for the person's name or enter their Facebook profile link.
5. Toggle on Admin control if you want them to have full permissions.
6. Click Give Access, then confirm.

The person will receive a notification and must accept the invitation before they appear as an admin on your Page.

Classic Pages Manager (Older Pages)

1. From your Page, click Settings in the top-right corner.
2. Select Page Roles from the left menu.
3. In the Assign a New Page Role section, type the person's name or email address.
4. Use the dropdown to select Admin.
5. Click Add, then enter your Facebook password to confirm.

Again, the invited person needs to accept before the role takes effect.

Common Issues When Adding an Admin

Even when you follow the steps correctly, a few things can get in the way:

• The person isn't your Facebook friend and has strict privacy settings. Facebook may not surface their profile in the search. Asking them to send you their profile URL directly usually solves this.
• They don't see the invitation. Invitations appear in their notifications and sometimes in their email. If they've missed it, they can check Pages → Invites in the Facebook menu.
• You're not an admin yourself. Only current admins can add new admins. If you're listed as an Editor or another role, you won't have this option — you'll need an existing admin to make the change.
• The Page is restricted or under review. Meta occasionally limits Page management features during policy reviews or if the Page has flagged content.

Facebook Business Suite and Meta Business Manager

If your Page is connected to a Meta Business Manager account, the process is different — and the distinction matters.

In Meta Business Manager, people are added at the business level first, then assigned to individual Pages. You'd go to Business Settings → People → Add People, assign them a business-level role, and then separately give them access to specific Pages or ad accounts.

This setup is common for agencies managing multiple clients or larger organizations where different team members need different levels of access across multiple assets. It adds a layer of structure that a standard Page admin setup doesn't have.

Things to Think About Before Adding Someone as Admin 🔐

Admin access is not a light decision. A Facebook Page admin can:

• Remove other admins, including you
• Delete the Page entirely
• Change the Page name, category, and all settings
• Run ads and incur charges on connected payment methods
• Post as the Page

This is why many Page owners choose to add people as Editors instead — they can handle most day-to-day content work without having the power to lock you out or make structural changes.

A few questions worth asking yourself:

• Does this person actually need admin-level control, or would Editor access cover everything they need to do?
• Is this a permanent arrangement or temporary (an agency engagement, a contractor, a short-term project)?
• Do you have a backup admin on the Page, so you're not locked out if something goes wrong with your own account?

How the Setup Affects What You Can Delegate

The right role depends entirely on what you actually need the other person to do. A social media manager who posts daily content and responds to comments is well-served by an Editor role. Someone handling your ad campaigns might only need Advertiser access. A business partner co-running the brand might genuinely need full Admin control.

The gap between "what the platform offers" and "what makes sense for your specific Page and team" is where most decisions get complicated. Facebook gives you the tools — but which role fits which person, and how much trust you extend, depends on your own working relationships, how your Page is structured, and what level of risk you're comfortable with.