The quickest way to rename your Facebook Page

You can change your Facebook Page name directly from the Page settings menu. Go to your Page, click the Settings icon (gear symbol) in the top right, select Page Settings from the left menu, then click Edit Page Info. Find the Page Name field, type your new name, and click Save Changes. The change takes effect immediately.

Facebook allows you to change your Page name as often as you want, with no waiting period between changes. There is no limit to how many times you can rename it. However, if you change the name frequently, people who follow your Page may have trouble finding it, since they are used to searching for the old name.

The process works the same way whether you manage the Page from a computer or the Facebook mobile app. On mobile, tap the three horizontal lines (menu icon) at the bottom right, scroll to your Page name, tap Settings, then Page Info, and edit the name field.

Key Takeaways

  • You can rename your Page at any time by going to Settings, then Page Settings, then Edit Page Info, and changing the Page Name field.
  • Facebook does not restrict how often you can change your Page name, but frequent changes may confuse people trying to find your Page.
  • The change appears immediately to everyone who visits your Page, including people who follow it.
  • Your Page URL (web address) may not update right away if you use a custom URL, so check your Page settings after renaming.

What happens to your Page URL when you rename

Your Page's web address depends on whether you set up a custom URL. If you have a custom URL (like facebook.com/yourpagename), it stays the same even after you rename the Page. The custom URL is separate from the Page name and does not change automatically.

If you do not have a custom URL, Facebook generates one based on your Page ID number, not your Page name. Renaming the Page does not affect this either. The only way to change your custom URL is to go to Settings, click Page Info, find the Web Address section, and edit it there. You can only change a custom URL once every 5 days.

This matters because people who bookmarked or shared the old Page name in posts or messages will not automatically be sent to the new name. The links still work, but they point to the old name. If you want people to find you under the new name, you may need to tell your followers about the change.

When Facebook blocks a Page name change

Facebook will reject a new Page name if it violates their Community Standards. Names that include hate speech, threats, sexual content, or spam are not allowed. Names that impersonate a real person or organization without permission are also blocked. If your proposed name is rejected, Facebook will show you a message explaining why.

You cannot use a name that is already taken by another Page, even if that Page is inactive. If you want a name that belongs to an inactive Page, you can report that Page to Facebook and request that they take action, but there is no may provide they will remove it.

Names that are too similar to existing Pages may also be flagged. For example, if a Page called "Smith's Bakery" exists, Facebook might block "Smiths Bakery" or "Smith Bakery" to prevent confusion. If this happens, try adding a location, descriptor, or number to make the name more distinct.

How to tell followers about your Page name change

The best way to announce a name change is to post about it on your Page itself. Write a post explaining the new name and why you changed it. Pin this post to the top of your Page so new visitors see it first. You can pin a post by clicking the three dots on the post and selecting Pin to Top.

If you have a large following, you can also send a message through your Page's messaging feature to people who have messaged you before. Go to your Inbox, click New Message, and send a note to your regular contacts letting them know about the change.

Update your Page description and About section to reflect the new name as well. This helps people understand what your Page is about when they land on it for the first time. If you have a website or email newsletter, mention the name change there too, since some of your audience may not see your Facebook post.

Renaming a Page you do not own but manage

If you manage a Page but do not own it, you can still rename it — but only if the Page owner gave you the right permission level. Go to Settings, click Roles, and check what role you have. Admin and Editor roles can change the Page name. Moderator and Analyst roles cannot.

If you do not have the right role, ask the Page owner to promote you to Admin or Editor. They can do this by going to Settings, clicking Roles, finding your name, and changing your role in the dropdown menu.

Before you rename a Page you manage for someone else, check with the owner first. A name change affects how people search for and remember the Page, so it should be a decision you make together.

Reasons to rename your Page and timing to consider

You might rename your Page if your business changes direction, merges with another business, or rebrands. You might also rename it if the original name was a typo, too generic, or no longer reflects what you do. Some Pages rename themselves seasonally or to match a marketing campaign.

The best time to rename is when you are ready to promote the change actively. If you rename quietly without telling anyone, people will keep searching for the old name and may not find you. Plan to post about the change, update your other social media accounts, and give followers a few weeks to adjust.

If your Page is very well known under its current name, renaming it carries a real risk: you may lose search visibility and followers who cannot find you under the new name. Consider whether the benefit of the new name outweighs this risk. You can always change it back if the new name does not work out.

Frequently Asked Questions

Can I change my Facebook Page name back to what it was before?

Yes. There is no limit on how many times you can change your Page name, so you can rename it back to the original name whenever you want. Just follow the same steps: go to Settings, Page Settings, Edit Page Info, change the name, and save.

Will my followers be notified when I change my Page name?

Facebook does not send a notification to followers when you rename a Page. The only way they will know is if you post about it or if they notice the name has changed when they visit. This is why announcing the change yourself is important if you want people to know.

What if someone else took the name I want to use?

If another Page already uses the name you want, Facebook will not let you use it. You can try adding a location, descriptor, or year to make it unique — for example, "Smith's Bakery Boston" instead of "Smith's Bakery." If the other Page is inactive or violates Facebook's rules, you can report it, but Facebook does not may provide removal.

Does changing my Page name affect my Page's followers or posts?

No. All your followers, posts, photos, and messages stay exactly the same. Only the name that appears at the top of your Page changes. People who follow you will still see your posts in their feed, and your Page history remains intact.

Can I use special characters or emojis in my Page name?

Facebook allows some special characters like hyphens and apostrophes, but not all. Emojis are generally not allowed in Page names. Stick to letters, numbers, spaces, and common punctuation. If Facebook rejects your name, try removing special characters and try again.