How to change a Facebook business page name

You can change your Facebook business page name directly from the page settings, but the process depends on how old your page is and how many times you have changed it before. Facebook allows most pages to change their name once every 60 days. If your page is brand new (less than 14 days old), you can change the name without waiting. If you have already changed it recently, you will need to wait for the 60-day window to pass before making another change.

The actual steps are the same regardless: go to your page, click Settings in the top menu, select Edit Page Info on the left sidebar, find the Page Name field, type your new name, and click Save Changes. The new name appears immediately on your page, though it may take a few minutes to update across Facebook's systems.

Key Takeaways

  • Most business pages can change their name once every 60 days, but brand new pages (under 14 days old) can change immediately.
  • The change happens in Settings > Edit Page Info, and takes effect right away on your page.
  • If you have changed your page name recently and cannot change it again, Facebook will show you the exact date you can make the next change.
  • Changing your page name does not change your page URL unless you manually update it in the same settings menu.
  • If your page is restricted or has violated Facebook's policies, you may not be able to change the name until the restriction is lifted.

Step-by-step instructions for changing your page name

Start by opening your Facebook business page in a web browser or the Facebook app. On the page itself, look for the Settings option — on desktop it appears in the top menu bar next to other options like About and Reviews. On mobile, tap the three dots (more menu) and scroll down to find Settings.

Once you are in Settings, look at the left sidebar menu. Click Edit Page Info. This opens a panel where you can modify basic information about your page, including the name. Find the Page Name field, clear the current text, and type your new name. Facebook will show you the name as it will appear on your page. When you are satisfied with the new name, click Save Changes at the bottom of the panel.

The name change takes effect immediately on your page. Other people will see the new name right away when they visit your page or see it in search results. If the change does not appear after a few minutes, try refreshing your browser or closing and reopening the Facebook app.

When you cannot change your page name and what to do

If you see a message saying you cannot change your page name, the most common reason is that you have already changed it within the last 60 days. Facebook enforces this limit to prevent spam and confusion. The error message will tell you the exact date you can make your next change. Mark that date on your calendar and try again after it passes.

A second reason you might be blocked is if your page is under 14 days old and you have already made one change. In this case, you still have to wait 60 days from that first change, even though the page itself is new. The 60-day timer starts from the moment you made the previous change, not from when you created the page.

If your page has violated Facebook's Community Standards or other policies, you may see a restriction that prevents you from changing the name until the restriction is lifted. Check your page's notification center (the bell icon) to see if there are any active restrictions. If there are, you will need to address the violation first — usually by removing the offending content — before you can make changes to the page.

Changing your page URL versus changing your page name

Your page name and your page URL are two separate things, and changing one does not automatically change the other. Your page name is what people see when they visit your page or search for you. Your page URL is the web address — something like facebook.com/yourpagename.

If you want to change your page URL to match your new name, you have to do that separately in the same Edit Page Info menu. Look for the Page Address or Username field. You can only change this once, so choose carefully. If you have never set a custom URL, Facebook will let you create one. If you have already used your one change, you cannot modify it again.

Many businesses keep their page URL the same even after changing the page name, because changing the URL can confuse people who have bookmarked the old address or shared links to your page. Think about whether the URL change is worth the potential confusion before you make it.

What happens to your followers and content when you change the name

Changing your page name does not affect your followers, posts, photos, or any other content on your page. Everyone who follows your page will continue to follow it after the name change. Your follower count stays exactly the same. All of your past posts remain on the page with the same timestamps and engagement (likes, comments, shares).

However, people who have your page bookmarked or saved may see the new name the next time they visit, which could be confusing if they were not expecting the change. If you are making a significant name change — for example, rebranding your business — consider posting an announcement on your page to let your followers know why the name has changed.

Changing your page name on mobile versus desktop

The process is nearly identical on mobile and desktop, but the menu locations are slightly different. On desktop, click Settings in the top menu bar of your page. On mobile, tap the three horizontal dots (the more menu) at the top right of your page, then scroll down and tap Settings.

After you open Settings, both mobile and desktop show the same Edit Page Info option on the left sidebar (mobile shows it as a list item you scroll to). The Page Name field works the same way on both — type your new name and tap or click Save Changes. Mobile users sometimes find it easier to use the Facebook app rather than the mobile web browser, because the app is optimized for touch navigation.

Frequently Asked Questions

Can I change my Facebook business page name more than once every 60 days?

No. Facebook enforces a 60-day waiting period between name changes for most pages. The only exception is if your page is brand new (less than 14 days old), in which case you can change the name once immediately. After that first change, the 60-day timer starts and you have to wait before making another change.

Will changing my page name affect my Facebook ads or promotions?

No. Your ads and promotions will continue to run without interruption. The ads will automatically display your new page name to people who see them. If you have set up any custom audiences or pixel tracking linked to your page, those remain active and unaffected by the name change.

What if I made a typo in my new page name and want to change it again right away?

You cannot change it again immediately — you still have to wait 60 days from the time you made the previous change. If the typo is minor and you need to fix it urgently, contact Facebook Support through your page's Help Center and explain the situation. They may be able to override the 60-day limit in cases of obvious errors, though there is no may provide.

Does changing my page name change my Instagram business account name too?

No. Your Facebook page and Instagram account are separate, even if they are linked. Changing your Facebook page name does not automatically change your Instagram username or display name. You have to update Instagram separately through Instagram's own settings if you want the names to match.

Can I use special characters or emojis in my Facebook business page name?

Facebook allows most letters, numbers, and common punctuation in page names, but not emojis. You can use apostrophes, hyphens, and ampersands. Avoid using all capital letters or excessive punctuation, as Facebook may flag these as spam-like behavior and reject the name change.