You can change your Facebook page address in Settings, but only if your page meets Facebook's requirements

Facebook lets you change the web address (called a username) for your page so it appears as facebook.com/yourname instead of facebook.com/pages/your-page-name/123456789. The change takes effect immediately, but you can only do this once every 30 days, and your page must have at least 25 followers. If your page is brand new or has fewer than 25 followers, you'll need to wait until it reaches that threshold.

The process itself takes about two minutes. You go to your page settings, find the Username field, and type in what you want. Facebook will tell you right away if the name is already taken or breaks their rules. Once you change it, any links using your old address will stop working, so you should update those links on your website and social media profiles.

Key Takeaways

  • Your page must have at least 25 followers before you can set a username, and you can only change it once every 30 days.
  • The username appears in your page URL as facebook.com/yourname and must be between 5 and 50 characters long.
  • Facebook usernames can only contain letters, numbers, periods, and underscores — no spaces or special characters.
  • After you change your address, old links to your page will break, so update them on your website and other social profiles.
  • If someone else has already claimed the username you want, you cannot use it even if their page is inactive.

Where to find the username setting on your page

Open your Facebook page and click the Settings icon (a gear or three horizontal lines, depending on your device). On desktop, this is usually in the top right corner of your page header. On mobile, it's in the menu at the bottom of the screen.

Once you're in Settings, look for a section called "Page Info" or "Basic Information" on the left sidebar (desktop) or in the menu (mobile). Inside that section, you'll see a field labeled "Username" or "Page Address". If you don't see this field, your page doesn't yet have 25 followers — you'll need to wait until it does.

What usernames Facebook allows and what it blocks

Facebook usernames must be between 5 and 50 characters long. You can use letters (both uppercase and lowercase), numbers, periods, and underscores. You cannot use spaces, hyphens, or special characters like @, #, or &. Facebook will reject the name immediately if it breaks these rules.

Facebook also blocks usernames that impersonate real people, celebrities, or brands without permission. If you try to use "Nike" or "JohnSmith" and you're not actually Nike or John Smith, Facebook will reject it. The platform also blocks usernames that are offensive, contain hate speech, or violate their community standards. If you're unsure whether a name will work, try typing it in — Facebook gives you instant feedback.

How to change your username step by step

Go to your page and click Settings. Find "Page Info" or "Basic Information" in the left menu. Scroll down until you see the "Username" field. Click in the field and delete your current username (if you have one). Type the new username you want — Facebook will show you a preview of how it will look as a URL.

As you type, Facebook checks in real time whether the name is available. If it's taken, you'll see a red X and a message saying the username is not available. If it's available and follows the rules, you'll see a green checkmark. Once you see the checkmark, click "Save" or "Confirm". The change takes effect immediately, and you'll see your new page address at the top of your page.

What happens to your old page address after you change it

Your old Facebook page address stops working as soon as you change it. Anyone who tries to visit the old URL will see an error or be redirected to your new one — Facebook's behavior here varies. More importantly, any links you posted on your website, in emails, or on other social media profiles will break. Visitors clicking those old links may see an error page instead of your Facebook page.

Before you change your username, make a list of everywhere your old page address appears: your website's footer, your email signature, your Instagram bio, your LinkedIn profile, any blog posts that link to you, and any ads you're running. After you change your username, update all of those links to point to your new address. This takes time but prevents people from hitting dead links.

The 30-day waiting period between changes

Once you change your username, Facebook locks you out of changing it again for 30 days. This rule applies even if you want to change it back to what it was before. If you made a typo or chose a name you don't like, you're stuck with it for a month. Plan your username carefully before you click Save.

If you absolutely need to change it sooner, you cannot — Facebook does not make exceptions to this rule. Some people create a second page to use a different username immediately, but that means splitting your followers and starting over with the new page. For most situations, waiting 30 days is simpler than managing two pages.

Troubleshooting: Why you might not see the username option

If you don't see a Username field in your page settings, the most common reason is that your page has fewer than 25 followers. Facebook requires this minimum before you can set a custom username. Check your page's follower count — if it's below 25, you'll need to wait and gain more followers first. Once you hit 25, the Username field will appear in your settings.

Another reason you might not see it is if you're looking in the wrong section of Settings. Make sure you're in "Page Info" or "Basic Information", not in "General" or "Notifications". If you're on mobile, the layout is different — scroll down through the settings menu until you find the Username field. If you've checked both of these and still don't see it, try logging out and back in, or try accessing your page settings from a different browser or device.

Frequently Asked Questions

Can I use the same username on multiple Facebook pages?

No. Each username can only be used once across all of Facebook. If you own multiple pages, each one needs its own unique username. If you want to use a username on a second page and someone else has already claimed it, you cannot use it.

What if someone else took the username I want?

If the username is taken, you cannot use it. Facebook does not have a process to request a username from another page owner or to claim an inactive username. Your only option is to choose a different username. You could try variations like adding a number, a period, or an underscore to make it unique.

Do I need to change my username if I change my page name?

No. Your page name and your username are separate. You can change your page name without changing your username, and vice versa. Many pages keep the same username even after rebranding their page name. However, if you want your URL to match your new page name, you'll need to change the username manually.

Will changing my username affect my page's followers or posts?

No. Your followers stay with your page, and all your posts remain exactly where they are. The only thing that changes is the web address people use to find you. Your page ID (the number in your old URL) stays the same behind the scenes.

Can I use special characters like hyphens or @ symbols in my username?

No. Facebook only allows letters, numbers, periods, and underscores. Hyphens, spaces, @, #, and other special characters are not permitted. If you want to separate words, use a period or underscore instead — for example, "my.page.name" or "my_page_name".