You can change your Linktree URL from the default username format to a custom one through your account settings

Linktree assigns you a default URL based on your username when you create an account — something like linktree.com/yourname. You can change this to a custom URL that better matches your brand, social media handles, or business name. The process takes less than a minute and happens entirely within your Linktree dashboard.

Custom URLs are available on Linktree's paid plans (Linktree Pro and higher). If you're on the free plan, you'll need to upgrade first. Once you do, you can set or change your URL whenever you want — there's no limit to how many times you switch it.

Key Takeaways

  • Custom URLs are only available on Linktree Pro and higher plans; the free plan locks you into your default username URL.
  • You change your URL in the Settings section of your Linktree dashboard, not in your profile or link editor.
  • Your new URL takes effect immediately, but old links to your previous URL will stop working.
  • You can use letters, numbers, hyphens, and underscores in your custom URL, but spaces and special characters are not allowed.
  • If someone else has already claimed the URL you want, you'll need to choose a different one — Linktree doesn't have a waitlist for taken URLs.

Step-by-step process to change your URL

Log into your Linktree account and click the Settings icon in the bottom left corner of the dashboard. This opens a menu with several options; select Profile from the list.

In the Profile section, look for the field labeled URL Slug or Linktree URL — the exact label depends on which version of Linktree you're using. This field shows your current URL. Click into it and replace the text with your desired custom URL. Type only the part after linktree.com/ — for example, if you want linktree.com/mybusiness, type only "mybusiness" in the field.

After you've entered your new URL, click Save or Update. Linktree will check whether that URL is available. If it is, your change takes effect immediately. If it's already taken, you'll see an error message asking you to choose a different one.

What happens to your old URL after you change it

Your previous Linktree URL stops working the moment you save your new one. Anyone who clicks a link to your old URL will see an error page or be redirected to Linktree's homepage, depending on how Linktree's system handles expired links at that time.

Before you change your URL, update all the places where you've shared your Linktree link. This includes your Instagram bio, TikTok profile, Twitter bio, email signature, website, and any other social media accounts or marketing materials. If you've shared your old URL in posts, captions, or comments, those links will no longer work — you may want to pin a new post with your updated URL or add a note to your bio directing people to your new link.

If you've already changed your URL and realize you need the old one back, you can change it again to your previous URL, as long as nobody else has claimed it in the meantime. Linktree doesn't reserve old URLs for previous owners.

Rules for what characters you can use in your custom URL

Linktree allows letters (both uppercase and lowercase), numbers, hyphens, and underscores in your custom URL. Spaces, periods, and special characters like @, #, $, and % are not allowed. If you try to use a character that isn't permitted, Linktree will show an error and won't let you save.

Your URL is case-insensitive, meaning linktree.com/MyBusiness and linktree.com/mybusiness point to the same page. However, it's clearest to use all lowercase when you share your URL, since that's the standard format most people expect.

Keep your URL short and memorable — ideally under 20 characters. Shorter URLs are easier to type, remember, and share verbally. If your name or business name is long, consider using an abbreviation or acronym.

Upgrading to a paid plan to unlock custom URLs

If you're currently on Linktree's free plan, you'll need to upgrade to Linktree Pro or higher to change your URL. Click Settings, then select Billing or Plans (the exact label varies). You'll see options for Linktree Pro and other paid tiers, each with different features and price points.

Linktree Pro is the lowest-cost paid plan and includes custom URLs along with other features like custom branding, link scheduling, and basic analytics. Once you upgrade, the URL Slug field in your Profile settings will become editable, and you can set your custom URL right away.

If you downgrade back to the free plan later, you'll lose access to your custom URL and revert to your default username URL. Your links will still work, but they'll use the old format again.

Troubleshooting common issues when changing your URL

If you see a message saying your desired URL is unavailable, it means someone else has already claimed it. Try adding a number, hyphen, or variation of your name — for example, mybusiness2, my-business, or mybusiness-official. You can also check if the URL is actually in use by visiting linktree.com/[the-url-you-want] in your browser; sometimes Linktree reserves URLs that aren't actively used, though this is rare.

If your URL change isn't saving, make sure you're in the correct settings section (Profile, not General or Billing) and that you've clicked the Save button. If the page seems frozen or unresponsive, try refreshing your browser and logging back in. If the problem persists, clear your browser's cache or try a different browser.

If you've changed your URL but your old links still work, this is likely a caching issue — your browser or a social platform may be holding onto the old page. Wait a few hours and try again, or use an incognito/private browsing window to see the current state of your link.

Frequently Asked Questions

Can I change my URL back to my original username URL?

Yes, you can change your URL to anything available, including your original username. However, if someone else has claimed your original username in the meantime, you won't be able to use it again. Linktree doesn't hold or reserve old URLs for previous owners.

Do I lose my links and followers when I change my URL?

Your links and content stay the same — changing your URL doesn't delete anything from your Linktree account. However, anyone who has the old URL bookmarked or saved will see an error when they try to visit. You'll need to share your new URL with your audience to make sure they can find you.

Can I use my business name with spaces in my URL?

No, Linktree doesn't allow spaces in URLs. Use hyphens or underscores instead — for example, my-business-name or my_business_name. Both are equally valid and easy to share.

What if I want to change my URL frequently?

You can change your URL as often as you want on a paid plan. There's no limit to how many times you switch it. Just remember that each time you change it, your old URL stops working, so you'll need to update your social media bios and any shared links.

Does changing my Linktree URL affect my social media accounts?

Changing your Linktree URL doesn't change anything on your social media accounts themselves. However, you'll need to manually update the link in your bio on each platform (Instagram, TikTok, Twitter, etc.) so people can find your new Linktree page.