How to Change Your Name on Your Facebook Page

Changing your name on Facebook sounds straightforward, but the process — and whether it will actually work — depends on several factors that catch a lot of people off guard. Whether you're updating a personal profile name or the name of a Facebook Page you manage, the rules, steps, and limitations are quite different from one another.

Personal Profile vs. Facebook Page: Two Very Different Processes

Before diving into steps, it's worth clarifying the distinction Facebook draws between these two things:

• A personal profile is your individual account — the one tied to your real identity.
• A Facebook Page is a public-facing page, typically for a business, brand, public figure, or organization, managed by one or more admins.

The name-change process, the restrictions, and the approval requirements differ significantly between the two. Most people searching this question are actually dealing with one or the other — but not always sure which rules apply to them.

How to Change Your Name on a Facebook Personal Profile

The Basic Steps

On a desktop browser:

1. Log into your Facebook account.
2. Click the down arrow (or your profile picture) in the top-right corner.
3. Go to Settings & Privacy, then Settings.
4. Under General Account Settings, click Name.
5. Enter your first, middle (optional), and last name.
6. Click Review Change, enter your password to confirm, then click Save Changes.

On mobile (iOS or Android):

1. Tap the three horizontal lines (menu icon).
2. Scroll down to Settings & Privacy → Settings.
3. Tap Personal and Account Information → Name.
4. Edit your name and follow the prompts to confirm.

What Facebook Allows and Restricts

Facebook's name policy is one of the most important variables here. The platform requires that users go by the name they're known by in real life — not a pseudonym, nickname, or brand name. Violating this policy can result in the change being rejected or your account being flagged.

Additional restrictions on personal profile name changes:

• You can only change your name once every 60 days.
• Facebook may ask you to verify your identity with a government-issued ID if your name looks unusual or triggers a review.
• Certain characters, numbers, and symbols are not permitted.
• Names that appear to be business names or public figures' names (if that's not actually you) can be rejected.

If your change is rejected, Facebook provides a reason and an option to appeal with documentation.

How to Change the Name of a Facebook Page 🗂️

This is where the process gets noticeably more involved.

Steps to Rename a Facebook Page

1. Go to your Facebook Page (you must be logged in as an admin).
2. Click Edit Page Info or go to Page Settings.
3. Under General, click Name.
4. Type the new Page name and click Continue.
5. Review the change and click Request Change.

Facebook will then review the new name before it goes live. This is not instant — approvals can take anywhere from a few minutes to several days, depending on the Page's size, history, and the nature of the name change.

Why Facebook Reviews Page Name Changes

Unlike personal profile name changes (which are usually applied quickly), Page name changes go through a review because Facebook wants to prevent:

• Brand impersonation — someone pretending to be a well-known business or public figure.
• Misleading category switches — renaming a Page to something entirely unrelated to what followers originally signed up for.
• Abuse of established audiences — using a large, pre-built following under a different identity.

Factors That Affect Whether Your Page Name Change Gets Approved

Not all Page name change requests are treated equally. Several variables influence the outcome:

What Happens If Your Request Is Denied

If Facebook rejects your Page name change, the original name stays in place. Common reasons for denial include:

• The new name resembles a trademarked brand or celebrity.
• The name doesn't reflect what the Page actually represents.
• The change appears to be an attempt to mislead followers.

You can submit an appeal through the Page Quality section or the Help Center, and in some cases, providing documentation of a legitimate business rebrand can support your case.

The Facebook Page Username vs. Page Name 🔗

One detail that trips up many Page admins: the Page name and the Page username (URL) are separate things.

• The Page name is the display name shown on your Page.
• The username appears in your Page's URL (e.g., facebook.com/yourusername) and can also be changed — but with its own separate restrictions.

Changing your Page's display name does not automatically update the username, and vice versa. If both need updating, they're handled through different settings and have their own eligibility rules.

Timing, Admin Access, and Technical Setup

A few practical variables shape whether any of this goes smoothly:

• Admin role: Only users with Admin-level access can change a Page's name. Editors, moderators, and other roles cannot.
• Connected accounts: If your Page is connected to an Instagram account or Meta Business Suite, some settings may need to be managed from within those platforms.
• Platform version: Facebook's interface has shifted significantly with the new Pages experience, and some older Pages are still transitioning. The location of settings menus varies depending on which version of Pages your account is running.

How straightforward or complicated the process turns out to be depends heavily on the type of account you're working with, what the name change involves, and what your Page's history looks like on the platform.