Change your page name from the Settings menu

To change your Facebook page name, open your page, click Settings in the top right, then select General from the left menu. Find the Page Name field, click Edit next to it, type your new name, and click Save Changes. Facebook processes the change immediately, though it may take a few minutes to appear everywhere.

You can change your page name as often as you want, but Facebook limits how frequently you can change it to the same previous name — if you switch back and forth between two names repeatedly, the system may block you temporarily. This is to prevent confusion and spam.

The name you enter here is what appears at the top of your page and in search results. It is separate from your page's web address (called the username or vanity URL), which has its own change process and stricter rules about how often you can modify it.

Key Takeaways

  • Open your page, go to Settings, select General, and click Edit next to Page Name to make the change in one place.
  • Facebook processes name changes immediately, though it may take a few minutes to show up across the platform.
  • You can change your page name as many times as you want, but rapidly switching between the same two names may trigger a temporary block.
  • Your page name and your page username (web address) are different things and change separately.

What happens to your followers and posts when you change the name

Your followers stay on your page when you change the name — nobody is unfollowed or removed. All your posts, photos, and messages remain exactly where they are. People who have bookmarked or saved your page will see the new name the next time they visit.

Search engines and external websites that link to your page may take a few days to update the name in their records, but the link itself still works. If your page appears in Google search results, Google usually refreshes that information within a week.

Changing your page username (web address) is different and harder

Your page name and your page username are two separate things. The page name is what people see; the username is the web address — for example, facebook.com/yourpagename. You change the page name in Settings under General, but you change the username in Settings under Page Info.

Facebook is much stricter about username changes. You can only change your username once every 60 days, and you cannot change it back to a username you used before. If you delete a username and want to use it again later, you have to wait at least 60 days. Choose your username carefully, because switching it frequently is not possible.

If your page is brand new (less than a few days old), you may not be able to set a custom username yet. Facebook requires pages to exist for a short period before the username feature becomes available.

Reasons to change your page name

Common reasons to change a page name include rebranding your business, correcting a spelling mistake, or shifting what your page is about. If you run a business page and your company name changes, updating your page name keeps people from getting confused about who they are following.

If you made a typo when you created the page, changing the name is faster than deleting and recreating the page — you keep all your followers and history. If your page started as a personal project and has grown into something bigger, renaming it to reflect that growth is straightforward.

What you cannot change about your page

You cannot change the page category (like Business, Creator, Community) without deleting and recreating the page. If you created a page as a Local Business but now want it to be a Creator page, you would need to start over. Plan your page category before you launch and build followers.

You also cannot merge two separate pages into one. If you have two pages that should be one, you have to choose which one to keep, move the followers manually if possible, and delete the other. Facebook does not have a built-in merge tool for this.

Troubleshooting: Your name change was rejected

Facebook rejects page names that violate its naming rules. You cannot use all capital letters, excessive punctuation, numbers that look like letters (like "0" instead of "O"), or symbols that are not part of standard names. You also cannot include URLs, email addresses, or calls to action like "Click Here" or "Buy Now" in your page name.

If your name change was rejected, Facebook usually shows you why. Read the message, remove the problematic characters or words, and try again. If the rejection message is unclear, simplify your name — remove numbers, symbols, and extra spaces, and use only standard letters and punctuation.

If you are changing your page name very frequently (more than once a week), Facebook may temporarily block further changes as a spam prevention measure. Wait a few days before trying again.

Frequently Asked Questions

How long does it take for my new page name to show up everywhere?

The name change appears on your page immediately, usually within a few minutes. External websites and search engines may take a few days to update. If someone searches for your old name, they may still find your page for a short time because search indexes update on their own schedule.

Can I change my page name back to what it was before?

Yes, you can change your page name back to any previous name at any time. However, if you switch between the same two names repeatedly in a short period, Facebook may block further changes temporarily to prevent spam. Wait a few days before switching back again.

Will my followers be notified when I change my page name?

No, Facebook does not send a notification to your followers when you change your page name. They will see the new name the next time they visit your page or see your posts in their feed. If the name change is important, you can post an announcement on your page.

Can I use special characters or emojis in my page name?

Facebook allows some special characters in page names, but not all. Standard punctuation like hyphens, apostrophes, and periods usually works. Emojis, excessive symbols, and non-standard characters are typically rejected. Try your name and see if Facebook accepts it — if not, remove the special characters and try again.

What is the character limit for a page name?

Facebook does not publish an exact character limit, but page names typically work up to around 255 characters. In practice, most page names are much shorter — usually under 50 characters. If your name is very long, Facebook may reject it or display it oddly on mobile devices.