You can change your Facebook page name from the page settings menu

To change your Facebook page name, open your page, click the Settings button in the top right, find "Page name" in the left menu, and type the new name you want. Facebook will show you if the name is available. The change takes effect immediately, though it may take a few minutes to show up everywhere on Facebook.

The process is the same whether you manage a business page, community page, or personal brand page. You do not need to delete and recreate the page — the change keeps all your followers, posts, and message history intact.

Key Takeaways

  • You can change your page name from Settings > Page name without losing any followers or post history.
  • Facebook checks whether your new name is already taken and will tell you if you cannot use it.
  • The name change shows up immediately on your page but may take a few minutes to appear in search results and other places.
  • You can change your page name as often as you want, though changing it very frequently may confuse your followers.
  • If your page name contains special characters or numbers, Facebook may reject it as not meeting their naming rules.

Step-by-step: accessing your page settings

Start by going to your Facebook page — not your personal profile. If you manage multiple pages, make sure you are on the correct one. Look at the top right of your page cover photo. You will see a button that says "Settings" with a gear icon next to it. Click that button.

A menu will drop down. Look for "Settings and privacy" near the top, then click "Settings." This opens your page settings in a new view. On the left side, you will see a menu with options like "General," "Messaging," and others. Find and click "Page name" in that left menu. This is where you change the name.

Entering and confirming your new page name

When you click "Page name," a text box appears with your current page name highlighted. Delete the old name and type the new one you want. As you type, Facebook checks whether that name is available. If the name is taken or breaks Facebook's naming rules, you will see a red message telling you why you cannot use it.

Facebook's naming rules require that page names be actual names or business names — not just random words or phrases designed to trick the search algorithm. Names with excessive numbers, symbols, or repeated characters often get rejected. If your first choice does not work, try a variation. Once Facebook shows a green checkmark or no error message, your new name is available. Click "Save" or "Confirm" to lock in the change.

What happens to your followers and posts after you change the name

Your followers do not go anywhere. Everyone who liked your page before the name change still follows you after. All your old posts, photos, and videos stay on the page exactly as they were. Your message history with people who have messaged your page also remains unchanged. The only thing that changes is the name that appears at the top of your page and in search results.

Your page URL (the web address) does not change either. If your page address was facebook.com/youroldname, it stays that way even after you rename the page. This means any links people shared to your page will still work and will now show your new name.

Timing: how long the change takes to show everywhere

The name change takes effect on your page almost immediately — usually within seconds. However, Facebook's search results, your followers' feeds, and other parts of Facebook may take a few minutes to catch up. If someone searches for your old page name right after you change it, they might not find you for a short time. This is normal and temporary.

If you are worried about followers losing track of you, post a message on your page letting people know about the name change. This is especially important if you have a large following or if your page is how customers find you.

Reasons Facebook might reject your new page name

Facebook rejects page names for a few specific reasons. The name might already be taken by another page. The name might contain too many numbers, symbols, or repeated characters — for example, "B!!!g Store" or "Shop Shop Shop Shop" would likely be rejected. The name might not look like a real business or person name. Names that are just keywords strung together to game the search algorithm also get rejected.

If your name is rejected, read the error message Facebook shows you. It will tell you which rule your name breaks. Try removing numbers or symbols, shortening the name, or making it sound more like an actual business or person name. If you are stuck, you can try a completely different name direction.

Changing your page name multiple times

You can change your page name as often as you want from a technical standpoint. Facebook does not limit how many times you rename a page. However, changing your name very frequently — like every few days — can confuse your followers and hurt your page's visibility in search results. Facebook's algorithm favors pages with stable, consistent names.

If you are testing different names to see what works best, pick one and stick with it for at least a few weeks before changing again. This gives the algorithm time to index your page under the new name and gives your followers time to recognize you by it.

Frequently Asked Questions

Will my page URL change if I change my page name?

No. Your page URL stays the same even after you rename the page. If your URL was facebook.com/myoldname, it will still be facebook.com/myoldname after the rename. The new name shows on the page itself, but the web address does not change.

What if the name I want is already taken?

Facebook will tell you the name is unavailable when you try to save it. You will need to pick a different name. Try adding a location, a descriptor, or a number to make it unique — for example, "Smith Plumbing Boston" instead of just "Smith Plumbing."

Can I change my page name back to what it was before?

Yes. You can change your page name to anything available at any time, including a name you used in the past. Go back to Settings > Page name and type the old name you want to restore.

Does changing my page name affect my ads or promotions?

No. Any ads or promotions running on your page will continue to run under the new name. The change does not pause or reset your ads.

How long does it take for the new name to show up in Google search results?

Google indexes Facebook pages on its own schedule, which can take anywhere from a few days to a few weeks. You cannot control how fast Google picks up the change. Your new name will show in Facebook's search results much faster — usually within minutes.