You can change your Facebook business name from your Page settings in about two minutes

To change your business name on Facebook, go to your Page, click Settings in the top menu, then select Page Info from the left sidebar. Find the Name field, click the pencil icon next to it, type your new name, and click Save Changes. Facebook processes most name changes instantly, though you may see a brief delay if you're changing it for the first time or making a major change.

The process is the same whether you manage a small local business or a larger operation. You do not need to create a new Page or lose your followers, reviews, or post history. Your old name disappears from public view once the change takes effect.

Key Takeaways

  • Access your business name field through Settings > Page Info, where you can edit it directly without creating a new Page.
  • Facebook may temporarily restrict name changes if you modify it too frequently, so plan ahead if you need to rebrand.
  • Your Page URL (the web address) does not change when you update your business name, so existing links to your Page still work.
  • If your Page name contains special characters or violates Facebook's naming rules, the change will be rejected and you'll see an error message.
  • All your followers, messages, and post history stay attached to your Page after the name change.

Step-by-step instructions for desktop

Open Facebook and navigate to your business Page. At the top of the Page, you'll see several tabs including Home, Posts, and Settings. Click Settings.

On the left sidebar, you'll see a menu with options like General, Page Info, and Messaging. Click Page Info. Scroll down until you find the Name field. Next to it, you should see a pencil icon. Click that icon to edit the field.

The name field will become active and editable. Delete your current business name and type the new one. After you've entered the new name, look for a Save Changes button, usually located below or to the right of the field. Click it. Facebook will process the change, and you should see a confirmation message.

How to change your business name on mobile

Open the Facebook app on your phone and go to your business Page. Tap the three horizontal lines (menu icon) at the bottom right of the screen. Scroll down and tap Settings & Privacy, then tap Settings.

Tap Page Info. You'll see your business name near the top. Tap the pencil icon next to it to edit. Type your new business name, then tap Save. The change usually takes effect within seconds on mobile as well.

What happens if Facebook rejects your name change

Facebook has rules about what business names can contain. Your name cannot include excessive symbols, numbers in place of letters (like "B4" instead of "Before"), or misleading claims like "Official" if you're not actually an official account. If your change is rejected, Facebook displays an error message explaining why.

If you see a rejection, read the error message carefully. It usually tells you exactly what violates the policy. Remove the problematic element and try again. If you're unsure whether your new name will work, try it — you can always edit it again if it fails.

Facebook also limits how often you can change your Page name. If you've changed it recently, you may need to wait a few days before making another change. The system will tell you if you're hitting this limit.

Your Page URL stays the same when you change the name

One important detail: your Page's web address (URL) does not change when you update your business name. If your Page URL is facebook.com/youroldname, it remains that way even after you change the displayed name to something new. This means any links you've shared, any bookmarks people have saved, and any external websites linking to your Page continue to work without any action on your part.

This is actually helpful if you've already built up links and traffic to your Page. You can rebrand the visible name without losing the web traffic that points to your old URL. If you want to change the actual URL (the part after facebook.com/), that's a separate process and has stricter limitations.

When to change your business name versus creating a new Page

You should edit your existing Page name if you're rebranding but staying in the same business category, or if you're correcting a misspelling or outdated name. Your followers, reviews, and post history all stay with the Page, so you don't lose any of that work.

You should create a new Page only if you're starting a completely different business or if your old Page has been inactive for years and has a poor reputation you can't recover from. Creating a new Page means starting from zero with followers and reviews, so it's usually not worth it unless you have a specific reason.

Common mistakes to avoid

Do not include your website URL in your business name. Facebook strips these out or rejects the name entirely. Your website belongs in the Website field in Page Info, not in the name itself.

Do not use all capital letters unless that's genuinely how your business is styled. Facebook may flag this as spam or misleading. If your business is legitimately called "ABC PLUMBING," that's fine, but "CLICK HERE FOR DEALS" is not.

Do not change your name too frequently. If you change it multiple times in a short period, Facebook may temporarily lock you out of making further changes. Plan your rebrand and make the change once rather than testing different names.

Frequently Asked Questions

Will my followers see that I changed my business name?

Your followers will see the new name the next time they visit your Page, but Facebook does not send them a notification about the change. If you want people to know about a rebrand, you should post an announcement on your Page explaining the change.

Can I change my business name back to what it was before?

Yes, you can change it back anytime, though Facebook may restrict you if you're changing too frequently. If you need to revert quickly, try again after waiting a few hours. If you're locked out temporarily, wait a few days before attempting another change.

What if my business name has special characters or accents?

Facebook allows most accented letters and common punctuation marks in business names. Hyphens, apostrophes, and accents (like é or ñ) usually work fine. If your name is rejected, try removing special characters one at a time to identify which one is causing the problem.

Does changing my business name affect my ads or promotions?

No. Any ads or promotions running under your Page continue to run after you change the name. The ads will display your new business name to people who see them, but there's no interruption to your campaigns.

How long does it take for the name change to show up everywhere?

The change usually appears on your Page within seconds. However, it may take a few hours to update across Facebook's other surfaces, like search results or recommendations. If someone searches for your old name, they may still find your Page for a short time.