Your Instagram web address is the URL that points to your profile
Your Instagram web address is a link that takes people directly to your profile when they click it. It follows the format instagram.com/yourusername. You can share this link in emails, text messages, on other social media platforms, or anywhere else you want people to find your profile. The web address is the same whether someone visits Instagram on a computer or a phone.
Instagram creates this web address automatically when you set up your account. Your username becomes the web address — they are the same thing. If your username is sarah_photography, your web address is instagram.com/sarah_photography. You do not need to do anything to activate or create the web address. It exists as soon as your account does.
Key Takeaways
- Your Instagram web address is instagram.com/ followed by your username, and it works the same on desktop and mobile devices.
- You can find your web address by going to your profile, tapping the menu icon, and selecting "Copy Profile URL" or by looking at the browser address bar when you visit your own profile.
- Changing your username changes your web address automatically, and old links to your previous username stop working.
- You can customize the link appearance when sharing to social media by using Instagram's built-in share options, but the actual web address stays the same.
How to find your web address on Instagram
On a phone, open Instagram and tap your profile icon at the bottom right. At the top of your profile, tap the menu icon (three horizontal lines). Scroll down and tap Copy Profile URL. This copies your web address to your clipboard so you can paste it anywhere. The copied link will be your full web address: instagram.com/ plus your username.
On a computer, go to instagram.com and log in. Click your profile icon in the top right corner and select Profile. Look at the address bar at the top of your browser — it shows your web address. You can click the address bar, select all, and copy it. Alternatively, click the menu icon (three dots) on your profile and look for a share or copy option depending on your browser version.
What happens when you change your username
If you change your Instagram username, your web address changes too. Your new web address becomes instagram.com/ plus your new username. Any links people saved or shared that pointed to your old username will no longer work — they will show an error page or redirect to a generic Instagram page.
Before you change your username, think about where you have shared the old link. If you have it on a website, in an email signature, or in other places online, you will need to update those links after the change. Instagram does not automatically redirect old usernames to new ones, so people who click old links will not find you.
Sharing your web address on other platforms
You can share your Instagram web address anywhere — in a text message, email, on Facebook, Twitter, TikTok, or your personal website. Simply paste the link and people can click it to visit your profile. When you share the link, Instagram usually shows a preview of your profile picture and username so people know what they are clicking.
Some platforms have built-in Instagram sharing features. On Facebook, you can link your Instagram account directly so your profiles are connected. On TikTok, you can add your Instagram link to your bio. These features often make it easier for people to find you without having to copy and paste a web address.
Using your web address for business and marketing
If you use Instagram for business, your web address is how you direct customers and followers to your profile. You can put it on business cards, in email signatures, on your website, or in printed materials. The web address is shorter and easier to remember than telling someone to search for your username manually.
You can also use URL shorteners like Bit.ly or TinyURL to create a shorter version of your Instagram web address if you need it for print materials or places where space is limited. The shortened link redirects to your full Instagram web address when someone clicks it.
Tracking who visits your profile through links
Instagram does not show you which specific people clicked a link to your profile or how many people arrived through a particular link you shared. If you want to track this information, you can use a URL shortener with built-in analytics, like Bit.ly or Linktree, which will show you how many clicks your link received.
If you have a business account on Instagram, you can see general traffic information in your Insights section, but this does not break down traffic by individual links. For detailed tracking, third-party link management tools are your best option.
Frequently Asked Questions
Can I have a different web address than my username?
No. Your Instagram web address is always your username. If you want a different web address, you would need to change your username. Keep in mind that changing your username breaks any old links people may have saved or shared.
What if someone else has the username I want?
You cannot use a username that is already taken. If the account is inactive, you can report it to Instagram, but there is no may provide they will release the username. Your only option is to choose a different username for your web address.
Does my web address work on mobile and desktop the same way?
Yes. Instagram.com/ plus your username works identically whether someone clicks the link on a phone, tablet, or computer. The Instagram app may open automatically on phones if it is installed, but the web address itself is the same across all devices.
Can I make my web address private or hidden?
No. Your web address is public by default. However, you can make your profile private, which means only people you approve can see your posts and information. Your web address still works, but visitors will see a request to follow you instead of seeing your content immediately.
What if I delete my Instagram account?
If you delete your account, your web address becomes inactive. Anyone who clicks the link will see an error or a blank page. If you reactivate your account within 30 days, your web address works again. After 30 days, your username may become available for someone else to use.