Why you might want to connect Facebook to Instagram
Connecting your Facebook account to Instagram lets you share posts to both platforms at once, manage both accounts from one place, and see insights about how your content performs across both apps. If you run a business or creator account, this connection also lets you access Meta Business Suite — a single dashboard where you can schedule posts, respond to messages, and track performance metrics for both platforms.
The connection is optional. You can keep your accounts separate if you prefer, but linking them takes just a few minutes and you can disconnect anytime.
Key Takeaways
- You link accounts through Instagram's settings, not Facebook — go to Settings > Accounts Center > Accounts and add your Facebook account to the list.
- Both accounts must use the same email address or phone number, or you must have admin access to the Facebook page you want to link.
- Once linked, you can share Instagram posts to Facebook with a single tap when you create the post.
- Linking accounts does not automatically share your posts — you choose what to share each time you post.
- You can unlink accounts anytime from the same Accounts Center menu without affecting either account.
Steps to connect your accounts on a phone
Open Instagram and tap your profile icon in the bottom right corner. Then tap the three horizontal lines (the menu icon) in the top right, and select Settings and privacy.
Tap Accounts Center. If you do not see this option, scroll down — it may be further down the menu. Then tap Accounts and select Add account. Choose Facebook from the list of options.
You will be asked to log in to Facebook if you are not already logged in on your phone. Enter your Facebook email or phone number and password. Instagram will then show you a list of Facebook pages connected to your account. Select the page you want to link, or tap Create new page if you want to set up a new one. Tap Done.
Once the connection is confirmed, you will see both accounts listed under Accounts Center. Your accounts are now linked.
Steps to connect your accounts on a computer
Go to instagram.com and log in. Click your profile icon in the bottom left corner of the screen, then click Settings and privacy.
Click Accounts Center on the left side menu. Then click Accounts and select Add account. Choose Facebook from the dropdown menu.
You will be taken to a Facebook login page. Enter your Facebook email or phone number and password. Facebook will ask for permission to share information with Instagram — click Continue. Select the Facebook page you want to link and click Done.
Both accounts will now appear in your Accounts Center. You can manage both from this single dashboard.
What to do if you cannot find Accounts Center
Accounts Center is available on most Instagram accounts, but the exact location can vary depending on your phone's operating system and your Instagram version. If you cannot find it in Settings and privacy, try updating Instagram from the App Store (iPhone) or Google Play (Android).
If you still do not see Accounts Center after updating, your account type may not support it yet. Business accounts and creator accounts have priority access. Personal accounts are rolling out access gradually. As a workaround, you can still share individual posts to Facebook by opening a post you have created, tapping the three dots, and selecting Share to Facebook — but this does not give you the full Accounts Center features.
How to share posts to Facebook after linking
Once your accounts are linked, you can share new Instagram posts to Facebook as you create them. When you are composing a post in Instagram, scroll down before you tap Share. You will see an option that says Share to Facebook — toggle it on.
The post will appear on your linked Facebook page when you publish it to Instagram. You can choose to share some posts and not others. Turning the toggle off means that post will only go to Instagram.
Note that some content types — like Reels or Stories — may have different sharing options or limitations depending on your account type and which version of the app you are using.
How to unlink your accounts
If you want to disconnect your Facebook and Instagram accounts, go back to Accounts Center in Instagram Settings. Tap or click on the Facebook account you want to remove, then select Remove account. Confirm that you want to remove it.
Unlinking does not delete either account or any of your posts. It simply stops the connection between them. You can link them again later if you change your mind. Any posts you previously shared to both platforms will remain on both accounts.
Troubleshooting common connection problems
If you see an error message when trying to link, the most common cause is that your Facebook and Instagram accounts are not registered to the same email address or phone number. Check that both accounts use the same contact information, or make sure you have admin access to the Facebook page you are trying to link.
If you are trying to link a Facebook page (not your personal Facebook account), you must be listed as an admin on that page. If someone else created the page, ask them to add you as an admin first, then try linking again.
If the connection keeps failing after you have checked these things, try logging out of both Instagram and Facebook completely, then log back in and attempt the connection again. If the problem persists, check that you are using the most recent version of Instagram.
Frequently Asked Questions
Will connecting my accounts share my old posts to Facebook?
No. Linking only affects new posts you create after the connection is made. Your existing Instagram posts will not automatically appear on Facebook. You can manually share old posts if you want to — just open the post, tap the three dots, and select Share to Facebook.
Can I link multiple Facebook pages to one Instagram account?
No. One Instagram account can be linked to one Facebook page at a time. If you need to manage multiple Facebook pages, you would need separate Instagram accounts for each one, or you can use Meta Business Suite to manage multiple pages from a single dashboard without linking them directly to Instagram.
What happens to my privacy settings when I link accounts?
Linking accounts does not change your privacy settings on either platform. Posts you share to both will follow the privacy level you set on Instagram — if your Instagram post is public, the shared version on Facebook will also be public. You can adjust privacy for individual posts before you publish.
Can I link a business account on Instagram to a personal Facebook account?
No. Business and creator accounts on Instagram must link to a Facebook page, not a personal profile. If you only have a personal Facebook account, you can create a Facebook page first, then link your Instagram business account to that page.
What if I forgot my Facebook password?
Go to facebook.com and click Forgotten password on the login screen. Follow the steps to reset it using your email or phone number. Once you have reset your password, you can use it to link your accounts in Instagram.