Instagram gives you two ways out: temporary deactivation or permanent deletion
If you want to step away from Instagram, you have two different paths. Deactivation hides your profile, posts, and comments for 30 days — during that time you can change your mind and reactivate. Deletion is permanent: after 30 days, Instagram removes your account, photos, videos, and all your data. Most people should deactivate first if they are unsure, because you cannot undo permanent deletion.
Both options require you to use a web browser, not the mobile app. Instagram does not let you delete or deactivate from your phone, so you will need a computer or tablet with a browser.
Key Takeaways
- Deactivation hides your account for 30 days and can be reversed if you log back in during that window.
- Deletion is permanent after 30 days and removes all your photos, videos, comments, and account data.
- You must use a web browser to delete or deactivate — the Instagram app does not have this option.
- Instagram will ask you to confirm your choice and may ask why you are leaving, but you can skip that question.
- If you have a business account, you may need to switch it back to a personal account first.
How to temporarily deactivate your account
Deactivation is the safer choice if you want to test life without Instagram or take a break. Your profile disappears from search, your posts and comments vanish from the platform, and nobody can message you. But your data stays on Instagram's servers, and you can reactivate by logging back in anytime within 30 days.
Go to Instagram.com in a web browser and log in. Click your profile icon in the bottom right corner, then select Settings and privacy. Choose How you use Instagram, then scroll down and tap Deactivate or delete. Select Deactivate account. Instagram will ask why you are leaving — you can answer or skip this. Enter your password to confirm, then click Deactivate account again. Your account is now hidden.
If you change your mind within 30 days, simply log back in with your username and password. Your account, photos, and followers will all return exactly as they were.
How to permanently delete your account
Permanent deletion removes everything: your photos, videos, comments, messages, followers, and the account itself. After 30 days, Instagram erases all of it from their servers. You cannot recover a deleted account or any of your content.
Go to Instagram.com in a web browser and log in. Click your profile icon in the bottom right corner, then select Settings and privacy. Choose How you use Instagram, then scroll down and tap Deactivate or delete. This time, select Delete account. Instagram will ask why you are leaving — answer or skip. Enter your password to confirm, then click Permanently delete account. Your account is now scheduled for deletion.
For the next 30 days, your account is still technically there but hidden from public view. If you log back in during this window, the deletion will cancel and your account will reactivate. After 30 days pass, Instagram permanently removes your account and all associated data.
What happens to your photos and messages
When you deactivate, your photos and videos stay on Instagram's servers but become invisible to other users. Your messages remain in other people's inboxes, but they cannot see your profile or send you new messages. If you reactivate within 30 days, everything comes back.
When you delete, Instagram begins removing your photos, videos, comments, and messages from their servers immediately. Other users' copies of your messages may remain in their inboxes, but Instagram's copies are gone. After 30 days, the deletion is complete and irreversible.
If you have a business or creator account
Business and creator accounts follow the same deletion process, but you may want to switch back to a personal account first if you plan to return to Instagram later. A business account is tied to a Facebook business page, and deleting it can affect that connection.
To switch back to a personal account before deleting, go to Settings and privacy, select Account type and tools, then choose Switch to personal account. After that, follow the deletion steps above. If you are keeping the account, you can delete it as a business account without switching.
What to do before you delete
If you want to keep copies of your photos and videos, download them first. Go to Settings and privacy, select How you use Instagram, then choose Download your info. Instagram will prepare a file with your photos, videos, and captions. This can take a few days, and they will email you a link to download it.
You should also tell close friends or followers where they can find you if you are moving to another platform. Instagram does not notify your followers when you delete, so if you want them to know, you need to tell them separately — through email, text, or another social media account.
Frequently Asked Questions
Can I delete my account from the Instagram app?
No. Instagram only lets you delete or deactivate from a web browser. Open Instagram.com on a computer or tablet, log in, and follow the steps in Settings. The mobile app does not have a delete option.
What if I forgot my password?
Click Forgot password? on the Instagram login page. Enter your username or email, and Instagram will send you a reset link. Once you reset your password, log back in and proceed with deletion or deactivation.
Can I reactivate my account after 30 days?
No. After 30 days, the deletion is permanent and cannot be undone. Your account, photos, videos, and all data are gone. If you think you might want to return, deactivate instead of delete.
Will my followers know I deleted my account?
Instagram does not send a notification to your followers when you delete. Your profile will simply disappear from their follower lists. If you want them to know where to find you, you need to contact them separately.
What happens to photos I posted on other people's accounts?
Photos you appear in on other people's accounts stay there. Deleting your account only removes content you posted yourself. If you want those photos removed, you need to ask the person who posted them to delete them.