You can change your Facebook business page name from the page settings menu, but Facebook limits how often you can make the change

To change your business page name on Facebook, go to your page, click the three-dot menu icon in the top right, select Settings and privacy, then Settings. On the left sidebar, click General, find the Page name field, and type your new name. Click Save changes when you're done.

The process takes a few minutes, but Facebook has rules about how often you can make this change. You can only change your page name once every 28 days. If you've changed it recently, you'll see a message telling you when you can change it again. Facebook also reviews name changes to make sure they follow their community standards — pages can't use names that are misleading, impersonate other businesses, or include excessive symbols or numbers.

Key Takeaways

  • Access your page settings through the three-dot menu, then go to Settings and privacy > Settings > General to find the page name field.
  • Facebook enforces a 28-day waiting period between name changes, so you cannot change your page name more than once per month.
  • Your new page name must follow Facebook's rules: no impersonation, no misleading information, and no excessive symbols or numbers.
  • Your page URL (the web address) may not change immediately when you update your page name, and old URLs may still work for a period of time.

What happens to your page URL when you change the name

When you change your business page name, your page URL — the web address people use to find you — may not update right away. Facebook sometimes keeps your old URL active for a while, and both the old and new URLs may work. This is helpful because anyone who bookmarked or shared your old page link can still reach you.

If you have a custom URL (a short, branded web address like facebook.com/yourbusiness), changing your page name does not automatically change your custom URL. You would need to change that separately in the same settings menu under Page name and URL. Custom URLs have their own rules: you can only change them once, so choose carefully before you make that switch.

When Facebook might reject your name change

Facebook reviews all page name changes and may reject yours if it violates their naming policies. The most common reason for rejection is that the new name looks like it's impersonating a real person or established business. For example, if you run a small bakery called "Sweet Treats," you cannot change your page name to "Starbucks Bakery" or something that mimics a major brand.

Facebook also rejects names that include excessive symbols, numbers, or special characters — like "$$$ Sweet Treats $$$" or "Sw33t Tr34ts." If your name change is rejected, Facebook sends you a message explaining why. You can then edit the name to follow the rules and try again. There's no penalty for a rejected change; you simply resubmit a different name.

Changing your page name on mobile versus desktop

The steps are nearly identical whether you're using Facebook on a phone or a computer, but the menu locations look slightly different. On a mobile phone, tap the three-line menu icon (called a hamburger menu) at the bottom right of your screen, scroll down to find your page, tap it, then tap the three-dot menu icon at the top. From there, follow the same path: Settings and privacy > Settings > General > Page name.

On desktop, the three-dot menu is in the top right corner of your page, making it slightly easier to spot. Either way, once you're in the General settings section, the name field works the same way. Type your new name, review it for typos, and click Save changes. Facebook processes the change within a few minutes on both mobile and desktop.

Why you might want to change your page name

Businesses change their page names for several reasons. You might rebrand your business, merge with another company, or realize your original name doesn't match what you actually do. Some businesses change their name to add location information (like "Sweet Treats — Portland") or to clarify what they offer. Others correct a typo or spelling mistake from when they first created the page.

Keep in mind that changing your page name is visible to everyone who follows your page. They'll see the change in their feed or notifications, so if you're making a major rebrand, it's worth announcing the change in a post to explain why. This helps your followers understand the shift and keeps them from thinking your page was hacked or abandoned.

What to do if you cannot change your page name

If you see a message saying you cannot change your page name, the most likely reason is that you've already changed it within the last 28 days. Facebook's 28-day rule is strict — you have to wait the full month before trying again. Check the message Facebook shows you; it will tell you the exact date when you can make your next change.

If you're seeing a different error message, your page name might violate Facebook's policies. Read the reason Facebook gives you, edit your proposed name to follow the rules, and try again. If you're still stuck, you can contact Facebook's support team through your page settings, though response times vary. In the meantime, you can update other page details like your business description, hours, or contact information without waiting for the name change to go through.

Frequently Asked Questions

Does changing my page name affect my followers or posts?

No. Your followers stay connected to your page, and all your old posts remain visible. The name change is purely cosmetic — it updates how your page appears to others, but doesn't alter any of your page's history or content.

Can I change my page name back to what it was before?

Yes, but you still have to wait 28 days between changes. If you changed your name and want to revert, you'll need to wait a month before you can switch it back. Plan your name changes carefully to avoid this situation.

What if someone else is using the name I want?

Facebook allows multiple pages to have the same name, so you can use a name even if another page has it. However, your page URL will be unique to you. If you want a custom URL that matches your name, you may not be able to get it if someone else claimed it first.

Will my page name change show up in search results right away?

Facebook usually updates search results within a few hours, but it can take up to a day for the new name to appear everywhere. During that time, people searching for your old name might still find your page under the old name in some places.