Linking a product to a video on TikTok Shop

You can tag products from your TikTok Shop directly onto your videos so viewers can buy without leaving the app. The product link appears as a clickable tag on the video itself, and TikTok tracks which products get clicks and sales from each video. This works whether you filmed the video yourself or uploaded it from your phone's camera roll.

The process takes about two minutes once you know where to find the linking tool. You need a TikTok Shop account that is already set up and active, and the video must be one you posted to your own account — you cannot tag products on other people's videos.

Key Takeaways

  • Open the video you want to tag, tap the three dots menu, and select "Add product" to see your available inventory.
  • You can tag up to five products per video, and the tags appear as clickable stickers that viewers tap to see the product page.
  • Product tags work on videos you post to your main feed, your profile, or in collections — but not on videos in drafts.
  • If you cannot find the "Add product" option, your TikTok Shop account may not be fully activated or you may not have inventory listed yet.

Step-by-step: Adding a product tag to a posted video

Step 1: Open the video. Go to your profile, find the video you want to tag, and tap it to open it in full screen.

Step 2: Open the menu. Tap the three dots (•••) in the bottom right corner of the video. A menu will pop up with several options.

Step 3: Select "Add product". Scroll down in the menu until you see "Add product" and tap it. If you do not see this option, scroll down further — it is usually near the bottom of the menu.

Step 4: Choose your product. TikTok will show you a list of products from your Shop inventory. Tap the product you want to tag. You can add up to five products to a single video.

Step 5: Position the tag (optional). After you select a product, a sticker appears on the video. You can drag it to a different spot on the screen if you want it in a less distracting location. Tap outside the sticker when you are done moving it.

Step 6: Confirm. Tap "Done" or the checkmark to save the tag. The product tag is now live on your video.

Where the product tag appears and how viewers use it

The product tag shows up as a small clickable sticker on your video — usually a square with the product image and price. When someone watching your video taps the sticker, it opens a product details page without taking them out of the TikTok app. They can see photos, the full description, price, and reviews, then add it to their cart or buy it directly.

The tag stays on the video permanently once you add it. If you want to remove it later, open the video menu again, tap "Add product," and select the tagged product to deselect it.

Troubleshooting: Why you might not see the "Add product" option

If you open a video and do not see "Add product" in the menu, the most common reason is that your TikTok Shop account is not fully set up yet. You need to have completed your Shop profile, added at least one product to your inventory, and had your Shop approved by TikTok before the linking feature becomes available.

Another reason is that the video is still in your drafts folder. You can only tag products on videos that are already posted and live on your profile or feed. If the video is in drafts, post it first, then go back and add the product tag.

If your Shop account is active and the video is posted but you still do not see the option, try closing the TikTok app completely and reopening it. Sometimes the menu does not load fully on the first try. If it still does not appear after that, your account may not have been approved for product tagging yet — this can take a few days after your Shop is first activated.

Tagging products in videos you are about to post

You can also add product tags before you post a video, while it is still in the editing screen. After you film or upload your video but before you tap "Post," look for a "Product" or shopping bag icon in the editing toolbar. Tap it, select your products, and position the tags on the video. Then post normally.

This method is useful if you want to plan which products go with which videos before they go live. The process is the same — you can tag up to five products, and you position them by dragging the stickers around the screen.

What happens after you tag a product

Once a product is tagged on a video, TikTok begins tracking how many people tap the tag and how many actually buy through that link. You can see this data in your TikTok Shop analytics dashboard under the "Videos" or "Traffic" section, depending on which version of the app you have. This tells you which videos drive the most sales and which products perform best with your audience.

The tag does not expire or disappear on its own. If you delete the video, the tag is gone with it. If you want to remove just the tag but keep the video, open the video menu, tap "Add product," and deselect the product.

Frequently Asked Questions

Can I tag products on videos other people made or reposted?

No. You can only tag products on videos you posted to your own account. You cannot add product tags to duets, stitches, or reposts of other creators' content, even if you have a TikTok Shop.

What if a product sells out after I tag it?

The tag stays on the video, but when viewers tap it, they will see that the product is out of stock. You can remove the tag if you want, or leave it up — TikTok does not penalize you for having out-of-stock items tagged. When you restock, the tag will work again automatically.

Do I need to tag products in every video I post?

No. Tagging is optional. You can post videos without any product tags, or tag some videos and not others. Many creators tag products only on videos that directly show the item or explain how to use it.

Can viewers buy the product right from the tag, or do they have to go to my Shop page?

Viewers can buy directly from the product page that opens when they tap the tag. They do not have to visit your Shop page first. The entire transaction happens inside TikTok.

How many products can I tag on one video?

You can tag up to five products per video. If you try to add a sixth, TikTok will not let you. You can remove a tag and add a different product if you change your mind.