Amazon stores your browsing history in two places, and you need to clear both to fully remove it
Amazon keeps a record of every product you view, organized in your browsing history and your search history. Clearing one does not clear the other — you have to delete them separately. Your browsing history shows products you clicked on; your search history shows the terms you typed into Amazon's search bar. Both can be removed from your account settings in under a minute.
Clearing your history does not affect your recommendations or your saved items. Amazon will continue to suggest products based on your purchase history and other account data. If you want to stop Amazon from tracking your browsing altogether, you will need to turn off personalization in your account settings after you clear the history.
Key Takeaways
- Amazon browsing history and search history are stored separately, so you must delete both to fully clear your activity.
- You can delete individual items from your browsing history or clear the entire history at once from your account settings.
- Clearing history does not remove your purchase history or change your product recommendations.
- Turning off personalization in your account settings will prevent Amazon from recording new browsing activity going forward.
How to clear your browsing history on Amazon.com
Open Amazon.com and sign into your account. Hover over the "Returns" link in the top navigation bar, then click "Your Account" from the dropdown menu. Scroll down to the "Shopping" section and click "Browsing History." You will see a list of products you have recently viewed.
To remove individual items, click the "X" button next to each product. To clear everything at once, click "Manage History" at the top of the page, then select "Delete All Items in Browsing History." Amazon will ask you to confirm; click "Delete" again to finish.
How to clear your search history on Amazon.com
Go to your account settings the same way: hover over "Returns" and click "Your Account." Scroll to the "Shopping" section and click "Search History." You will see a list of all the terms you have searched for on Amazon.
Click the "X" next to individual searches to remove them one at a time. To delete your entire search history, click "Manage History" at the top, then select "Delete All Items in Search History." Confirm the deletion when prompted.
Clearing history on the Amazon mobile app
Open the Amazon app and tap the menu icon (three horizontal lines) in the bottom right corner. Tap "Your Account," then scroll down and tap "Browsing History" or "Search History." The process is the same as on the website — tap the "X" next to items you want to remove, or tap "Manage History" to delete everything at once.
The mobile app and website share the same account data, so clearing history in one place clears it in the other. If you clear your browsing history on your phone, it will also be gone when you log in on your computer.
Stopping Amazon from recording your activity
Clearing your history is temporary — Amazon will start recording your browsing and searches again the next time you use your account. To prevent this, turn off personalization in your account settings. Go to "Your Account," scroll to "Login & Security," and click "Manage Your Personalization Settings." Toggle off "Personalized Recommendations" and "Personalized Ads."
Turning off personalization will not delete your existing history, but it will stop Amazon from adding to it. Your recommendations will become generic, and you will see fewer targeted ads. You can turn personalization back on at any time by returning to the same settings page.
What happens to your history on shared devices
If you share an Amazon account with family members or use Amazon on a shared device, everyone who signs in will see the same browsing and search history. Clearing the history removes it for all users on that account. If you want to keep your browsing private on a shared device, use your browser's private or incognito mode instead — Amazon will not record your activity when you browse this way.
If you have your own account but use a shared device, make sure you sign out completely after each session. Simply closing the browser is not enough — someone else can open Amazon and see your account is still logged in.
Frequently Asked Questions
Does clearing my browsing history delete my purchases?
No. Your purchase history is separate from your browsing history and cannot be deleted from your account settings. Purchases remain on your account for warranty, return, and tax purposes. You can hide individual orders from your purchase history, but Amazon keeps a record for its own records.
Will clearing my history change my product recommendations?
Clearing your browsing history will reduce the accuracy of your recommendations, but Amazon will start building new recommendations based on your activity going forward. If you want to stop receiving personalized recommendations entirely, turn off personalization in your account settings.
Can I see my deleted browsing history?
Once you delete your browsing history, it is gone from your account. Amazon does not provide a way to recover deleted history. If you think you need to find a product you viewed, try searching for it by description or category instead.
Does Amazon delete my history automatically?
Amazon does not automatically delete your browsing or search history. It will remain on your account indefinitely unless you manually delete it. Some other websites delete history after a set period, but Amazon does not.
If I clear my history on one device, does it clear on all my devices?
Yes. Because your browsing history is stored in your Amazon account, not on your device, clearing it in one place clears it everywhere. If you delete your history on your phone, it will also be gone on your computer, tablet, and any other device where you are signed into that account.