What connecting Instagram to Facebook does
Connecting Instagram to Facebook lets you share posts to both platforms at once, manage both accounts from one place, and see insights about how your content performs across both. Facebook owns Instagram, so the connection is built into both apps — you do not need a third-party tool or extra software.
When you connect the accounts, you can cross-post from Instagram to Facebook with a single tap, or set up automatic sharing so new Instagram posts go to Facebook without you doing anything. You can also use Facebook's business tools to manage both accounts' messages and see combined performance data.
The connection requires that both accounts exist and that you have admin access to the Facebook Page you want to link. Personal Facebook profiles cannot be directly connected to Instagram — only Facebook Pages can.
Key Takeaways
- You connect Instagram to a Facebook Page, not a personal profile, and you need admin access to both accounts.
- The simplest method is to go to Instagram Settings, select Linked Accounts, and choose the Facebook Page you want to connect.
- Once connected, you can cross-post new Instagram posts to your Facebook Page by toggling the option before you share.
- If you see an error message during connection, the most common cause is that you do not have admin rights on the Facebook Page or that the accounts use different email addresses.
Connecting Instagram to Facebook on your phone
Open Instagram and tap your profile icon in the bottom right corner. Tap the menu icon (three horizontal lines) and scroll down to find Settings and Privacy, then tap Settings.
Scroll down and tap Linked Accounts. You will see Facebook listed as an option. Tap Facebook, then tap Link Account. Instagram will ask you to log in to Facebook if you are not already logged in on your phone. Enter your Facebook credentials and tap Log In.
A screen will appear showing the Facebook Pages you have admin access to. Select the Page you want to connect to Instagram and tap Next. Instagram will confirm the connection and show you options for what you want to share — you can choose to share posts, stories, or reels, or leave these unchecked if you only want the accounts linked without automatic sharing.
Connecting Instagram to Facebook on a computer
Go to instagram.com and log in. Click your profile icon in the top right, then click Settings and Privacy, then Settings.
On the left side, click Linked Accounts. Click Facebook. You will be taken to a Facebook login page. Enter your Facebook email and password, then click Log In. If you are already logged into Facebook in your browser, you may skip this step.
Facebook will show you a list of Pages you manage. Click the Page you want to connect, then click Next. Confirm the connection on the final screen. You can now cross-post from Instagram to this Facebook Page.
Sharing posts to Facebook after connecting
Once your accounts are connected, you can share individual posts to Facebook. When you create a new post in Instagram, before you tap Share, scroll down and look for the option that says something like "Also share to" or "Share to Facebook Page." Toggle this on.
The post will appear on your Facebook Page at the same time it appears on Instagram. The image, caption, and any hashtags will transfer over. Comments and likes on Facebook and Instagram stay separate — they do not merge into one count.
If you do not see this toggle, make sure your accounts are actually connected by going back to Settings and Linked Accounts and confirming Facebook is listed there.
Troubleshooting connection problems
If you get an error message when trying to connect, the most common reason is that you do not have admin access to the Facebook Page. Ask the Page owner to make you an admin, then try connecting again. You need to be an admin or editor on the Facebook Page — regular members cannot connect Instagram.
Another common issue is that the email address on your Instagram account does not match the email on your Facebook account. This does not always prevent connection, but it can cause problems. Check that both accounts use the same email address, or at least that the email on your Instagram account is verified.
If you have tried connecting multiple times and keep getting an error, try logging out of both Instagram and Facebook completely, closing the app or browser, waiting a few minutes, and logging back in. Then attempt the connection again. If the problem persists, you may need to change your Facebook Page password and try once more.
Disconnecting Instagram from Facebook
If you want to stop sharing posts to Facebook or remove the connection entirely, go to Instagram Settings, tap Linked Accounts, and tap Facebook. You will see an option to Unlink or Disconnect. Tap it and confirm. The connection will be removed immediately, and new Instagram posts will no longer share to Facebook.
Posts that were already shared to Facebook before you disconnected will stay on your Facebook Page — disconnecting does not delete them. You can delete them manually from Facebook if you want them removed.
What happens to posts after you connect
When you share an Instagram post to Facebook, it appears as a regular post on your Facebook Page. The image quality may be slightly lower than the original because Facebook compresses images. Captions transfer exactly as you wrote them, including line breaks and hashtags.
If you edit the caption on Instagram after sharing to Facebook, the Facebook version does not update automatically. You would need to edit the Facebook post separately if you want the caption to match. The same applies to deleting — if you delete the Instagram post, the Facebook version stays up unless you delete it from Facebook as well.
Stories and Reels can also be shared to Facebook if you toggle those options during connection, but they follow the same rule: they appear as separate posts on Facebook and are not automatically synced if you edit or delete them on Instagram.
Frequently Asked Questions
Can I connect Instagram to my personal Facebook profile instead of a Page?
No. Instagram only connects to Facebook Pages, not personal profiles. If you do not have a Facebook Page yet, you can create one for free through Facebook. Once created, you can connect it to Instagram following the steps above.
What if I have multiple Facebook Pages — can I connect Instagram to more than one?
Instagram can be connected to one Facebook Page at a time. If you want to share to a different Page, you would need to disconnect from the current one and then connect to the other. You cannot set up automatic sharing to multiple Pages simultaneously from one Instagram account.
Will my Instagram followers see my Facebook posts, or vice versa?
No. When you share an Instagram post to Facebook, it appears on your Facebook Page for Facebook users to see. Your Instagram followers do not automatically see it unless they also follow your Facebook Page. The audiences remain separate even though the content is the same.
Do I need a business account on Instagram to connect it to Facebook?
No. You can connect a personal Instagram account to a Facebook Page. However, if you want to see detailed insights about how your posts perform on both platforms, switching to an Instagram Business or Creator account gives you access to more detailed analytics.
What should I do if the connection keeps failing after I try multiple times?
Make sure you have admin access to the Facebook Page, that both accounts use the same email address, and that you are fully logged out and back in on both platforms. If it still fails, try changing your Facebook Page password and attempting the connection again. If the problem continues, contact Facebook support through the Help Center in your account settings.