How to Add Meta Keywords in WordPress (And Whether You Still Should)

Meta keywords were once a staple of SEO strategy. Today, their role has changed significantly — but understanding how to add them in WordPress, and what actually happens when you do, helps you make smarter decisions about your site's setup.

What Are Meta Keywords?

Meta keywords are HTML tags placed in the <head> section of a webpage that list short phrases describing the page's topic. They look like this in raw HTML: