What a Linktree does and why you might use one

A Linktree is a single webpage that holds multiple clickable links — usually to your social media accounts, website, online store, or other destinations. Instead of putting one link in your Instagram or TikTok bio, you put the Linktree link there, and anyone who clicks it sees all your links at once.

The main reason people use Linktree is that most social platforms only let you put one clickable link in your profile. If you run a business, create content, or want people to find you in multiple places, a Linktree solves that problem. You create it once, then update it whenever your links change — you do not have to edit your bio on every platform.

Linktree is free to start with, though they offer a paid version with extra features like custom colors and analytics. For most people, the free version works fine.

Key Takeaways

  • You create a Linktree account at linktree.com, choose a username, and that becomes your shareable link.
  • Add links by clicking the plus button, pasting the URL, and giving each link a label that describes where it goes.
  • Customize the appearance by changing colors, fonts, and the background to match your brand or style.
  • Share your Linktree link in your social media bios, email signatures, or anywhere else you want people to find your other accounts.
  • You can rearrange, edit, or delete links anytime without changing your main Linktree URL.

Sign up and choose your Linktree username

Go to linktree.com in your web browser. Click the "Sign up free" button on the homepage. You will see a form asking for your email address and a password. Enter both, then click the button to continue.

Next, you will choose your Linktree username. This becomes part of your public link — for example, if you choose "sarah_photos", your Linktree URL will be linktree.com/sarah_photos. Pick something short and easy to remember. Linktree will tell you if the username is already taken; if it is, try adding a number or underscore.

After you choose your username, Linktree asks what you plan to use it for — content creator, business, personal, or other. This does not lock you into anything; it just helps Linktree suggest features. Select what fits closest and continue.

Add your first links

Once you are logged in, you will see your Linktree dashboard. The main area shows a preview of your page on the left and editing options on the right. Click the large plus button or the "Add link" button to start adding links.

A form will pop up asking for the URL and a label. Paste the full web address in the URL field — for example, https://www.instagram.com/yourname or https://www.youtube.com/@yourname. In the label field, type what you want the button to say, like "Instagram" or "My YouTube Channel". Click "Add link" to save it.

Repeat this for each link you want to add. You can add as many as you want, though most people keep it between 5 and 15 so the page does not feel cluttered. As you add links, they appear in the preview on the left side of the screen.

Arrange and edit your links

The order your links appear matters — people see the top ones first. To rearrange them, click and drag each link up or down in the list on the right side. Watch the preview update as you move them around.

To edit a link you already added, click on it in the list. The form will open again, and you can change the URL, the label, or both. Click "Save" when you are done. To remove a link entirely, click on it and look for a delete or trash icon, usually at the bottom of the form.

You can also add a title and bio to your Linktree page. Look for fields at the top of the editing panel where you can write a short description of who you are or what your links are about. This appears above your links on the public page.

Customize colors, fonts, and background

The free version of Linktree lets you change the appearance of your page. Look for a "Appearance" or "Design" section in the dashboard — it is usually a tab or menu item on the left side. Click it to open customization options.

You can change the background color or add a background image. You can also change the color of your link buttons and the text on them. Most of these options have a color picker — click the color box, choose from a palette or enter a color code, and the preview updates instantly.

Some options let you pick a font style for your text. The free version usually offers a few choices; paid plans offer more. Pick whatever matches your style or brand. Remember that simpler, cleaner designs usually look better and load faster on phones.

Copy and share your Linktree link

Your Linktree link is always visible at the top of your dashboard. It looks like linktree.com/yourname. Click the copy button next to it to copy the link to your clipboard.

Now paste it anywhere you want people to find your other links. The most common place is your social media bio — on Instagram, TikTok, Twitter, YouTube, or Facebook, go to your profile settings and paste the link in the bio or "About" section. You can also put it in your email signature, on your website, in Discord bios, or anywhere else that accepts links.

When someone clicks your Linktree link, they will see your page with all your links displayed. They can click any link to go where it points. You do not have to update your social media bios again unless you want to change the Linktree link itself — just edit the links inside Linktree.

Update your links without breaking anything

One of the biggest advantages of Linktree is that your main link never changes. If you add a new social account, delete an old one, or change a URL, you just edit it inside Linktree. Everyone who has your Linktree link will see the updated version the next time they visit.

You can also turn links on and off without deleting them. Some Linktree plans let you hide a link temporarily and show it again later. This is useful if you are running a limited-time promotion or a seasonal link.

Check your Linktree page regularly to make sure all the links still work. If a social account changes or a website goes down, update or remove the link so visitors do not hit dead ends.

Frequently Asked Questions

Can I use Linktree with a custom domain instead of linktree.com?

The free version uses linktree.com/yourname. Paid plans let you use your own domain, like yourname.com, but this costs extra. For most people starting out, the free version is enough.

What happens if I delete my Linktree account?

Your Linktree link will stop working. Anyone who clicks it will see an error. If you think you might come back to it later, do not delete the account — just leave it inactive. You can always log back in and reactivate it.

Can I see how many people click my Linktree links?

The free version shows basic click counts. Paid plans offer more detailed analytics, like which links get clicked most and where your visitors come from. For tracking purposes, the free version gives you enough to see what is popular.

Is Linktree the only option for this kind of page?

No. Other services like Beacons, Stan Store, and Carrd do similar things. Linktree is the most popular and easiest to start with, but explore other options if you want different features or pricing.

Can I add links to files or downloads?

Yes. Paste the full URL to any file or download link into the URL field, just like you would for a website. When someone clicks it, the file will download or open depending on their browser settings.