How to Add Social Media Links in Wix: A Complete Guide

Adding social media links to your Wix website connects your visitors to your broader online presence — whether that's an Instagram feed, a LinkedIn profile, or a YouTube channel. Wix offers several built-in ways to do this, and the right approach depends on where you want the links to appear, how prominently you want to display them, and what type of site you're running.

Why Social Media Links Matter on Your Website

Social media links serve two practical purposes: they give visitors an easy path to follow or contact you on other platforms, and they signal that your brand has an active presence beyond the website itself. For businesses, creators, and portfolios alike, these links are often expected — visitors look for them in the header, footer, or contact section as a standard navigation cue.

The Two Main Methods Wix Provides

1. The Social Media Icons Widget (Wix Editor)

The most straightforward approach is using Wix's built-in Social Media Icons widget, available directly from the Wix Editor.

To add it:

1. Open your Wix Editor
2. Click Add (+) in the left panel
3. Navigate to Social → Social Bar
4. Choose a style and click Add to Page

Once placed, you'll see a row of platform icons. Click on the widget to open its settings, then select each icon and paste in your profile URL. You can add, remove, or reorder platforms — Wix supports major networks including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, Pinterest, TikTok, and more.

The Social Bar widget is fully stylable: you can change icon color, size, shape (square, circle, or rounded), and alignment to match your site's visual design.

2. Wix Editor X / Wix Studio

If you're building on Wix Studio (the advanced editor formerly called Editor X), the same Social Bar element is available but sits within a more flexible layout system. You can place it inside responsive containers, sticky headers, or custom footers with greater precision. The workflow is functionally similar — add the element, configure URLs, adjust styling — but the layout tools give you finer control over positioning across breakpoints.

Adding Social Links to Your Site's Footer

Most visitors expect social media icons in the footer. In Wix, the footer is a shared section, meaning any element you add there appears across every page automatically.

To add icons to the footer:

1. Scroll to the bottom of your editor canvas
2. Click into the footer section
3. Use Add (+) to insert the Social Bar widget there

Because the footer is global, you only need to set this up once. This is generally the most efficient placement for sites where social links are secondary to the main content.

Adding Social Links to a Header or Navigation Bar

For sites where social presence is a key part of the brand — creative portfolios, influencer sites, media publications — placing icons in the header keeps them visible on every page without requiring scrolling.

In the Wix Editor, click into the header section and add the Social Bar widget the same way. Keep icon sizes modest in headers to avoid competing with your navigation menu or logo. Most designers use 24–32px icons in header placements.

Using Text or Button Links Instead of Icons

Not every site needs icon-based social links. Some prefer a cleaner, text-based approach — a simple hyperlink that says "Follow us on Instagram" or a button labeled "LinkedIn Profile."

To create a text link in Wix:

1. Add a Text element or Button to your page
2. Select the text or button
3. Click the Link icon in the toolbar
4. Choose Web Address and paste your social profile URL
5. Set it to open in a new tab so visitors don't leave your site

This approach works well in contact sections, about pages, or anywhere a subtle link fits better than a row of icons.

Social Links in Wix Menus and Mobile Navigation 📱

Mobile behavior is worth thinking through separately. The Wix Editor has a dedicated Mobile Editor view (toggle at the top of the editor). Social Bar widgets placed in headers or footers generally carry over to mobile, but their size and spacing may need adjustment.

Check the mobile view after placing any social links. Oversized icons can push other elements out of alignment, and icons that are too small become hard to tap on touchscreens. Wix's mobile editor lets you resize and reposition elements independently from the desktop layout.

Variables That Affect How You Set This Up

A Note on Wix ADI Sites

If your site was built with Wix ADI (Artificial Design Intelligence), the editing interface is more limited than the full editor. You can still add and edit social links, but through a simplified panel rather than the drag-and-drop canvas. Look for Social Links in your site settings or page settings — ADI surfaces this as a structured input field rather than a widget you place manually.

What "Right" Looks Like Differs Significantly

A freelance photographer adding three icons to a minimalist footer has a completely different set of considerations than a retail brand managing eight active platforms across a complex multi-page site. 🎯 Icon style, placement count, link destinations, and mobile sizing all interact with each other — and with the overall design language of the site.

Understanding the mechanics is the straightforward part. How those mechanics map onto your specific pages, your audience's behavior, and your site's visual hierarchy is where your own setup becomes the deciding factor.