You can change a Facebook Page name from the Page settings menu in about two minutes
To change your Facebook Page name, go to your Page, click Settings in the top menu, then select General from the left sidebar. Find the Page Name field, click Edit next to it, type your new name, and click Save Changes. Facebook processes most name changes instantly, though the update may take a few minutes to appear across the platform.
The process is the same whether you manage the Page from a computer or the Facebook mobile app. On mobile, tap the three horizontal lines (menu icon) at the bottom right, scroll to your Page, tap Settings, then General, and follow the same steps.
Key Takeaways
- Access Page settings through the Settings menu at the top of your Page, then select General to find the Page Name field.
- You can change your Page name as often as you want, with no waiting period between changes.
- Facebook may flag a name change if it violates community standards, such as using symbols, numbers, or misleading information in place of a real name.
- The new name appears on your Page immediately, but it may take a few minutes to update in search results and on other people's feeds.
Where to find the Page Name setting
Open your Facebook Page and look for the Settings option in the top navigation bar. It usually appears as a gear icon or the word "Settings" itself, depending on whether you are on desktop or mobile. Click it to open the settings menu.
Once Settings opens, look at the left sidebar and click General. This section contains basic Page information, including the Page Name field. You will see your current name displayed with an Edit button next to it.
How to enter and save your new name
Click the Edit button next to your Page Name. A text box will appear with your current name highlighted. Delete the old name and type your new one. Facebook allows up to 255 characters, though most Page names are much shorter.
After you type the new name, click Save Changes. Facebook will process the change and return you to the General settings page. Your new name should appear at the top of your Page within seconds, though it may take a few minutes to update everywhere else on Facebook, including search results and other people's feeds.
What names Facebook will reject
Facebook has rules about what Page names can contain. The platform will reject names that include excessive numbers, symbols, or characters that do not appear in a standard name — for example, "ABC123 Plumbing" or "★★★ Coffee Shop" may be flagged. Names that impersonate a person, business, or public figure without permission will also be rejected.
If Facebook rejects your name change, you will see an error message explaining why. Common reasons include using misleading information, violating community standards, or using a name that is too similar to an existing Page. Read the error message carefully and try a different name that follows Facebook's naming guidelines.
How often you can change your Page name
Facebook does not limit how often you can change your Page name. You can change it multiple times per day if you need to, and there is no waiting period between changes. This makes it easy to correct a typo or update your name if circumstances change.
However, changing your Page name very frequently may confuse your followers and could affect how people find you through search. If you are changing your name because your business rebranded, consider posting an announcement on your Page so followers know why the name changed.
What happens to your Page URL when you change the name
Your Page's web address (URL) does not automatically change when you change the Page name. If your Page has a custom URL — for example, facebook.com/yourpagename — that custom URL stays the same even if you change the display name. This is helpful because any links people have shared to your Page will still work.
If you want to change your custom URL to match your new Page name, you can do that separately in Settings under General, in the Page Address (URL) section. Facebook allows you to change your custom URL once every 30 days, so plan ahead if you want to update it.
Troubleshooting a name change that did not work
If you clicked Save Changes but your new name did not appear, refresh your browser or close and reopen the Facebook app. Sometimes the change takes longer than expected to display, especially if you are on a slower internet connection.
If the name still has not changed after refreshing, check whether Facebook sent you an error message. Go back to Settings and General, and look for any notification about why the change was rejected. If you see no error message and the name still shows as the old one, try the process again from the beginning. If the problem continues, contact Facebook through the Help Center by clicking the question mark icon at the top right of any Facebook page and selecting Help Center.
Frequently Asked Questions
Can I change my Page name back to what it was before?
Yes. You can change your Page name to any previous name you used, or to any new name that follows Facebook's guidelines. There is no restriction on reverting to an old name, and you can do it immediately without waiting.
Will my followers be notified when I change my Page name?
Facebook does not send an automatic notification to your followers when you change your Page name. If you want people to know about the change, post an announcement on your Page explaining the new name and why it changed.
What if someone else already has the name I want to use?
Facebook allows multiple Pages to have the same display name, so you can use a name even if another Page has it. However, each Page must have a unique custom URL. If the custom URL you want is taken, you will need to choose a different one or add numbers or words to make it unique.
Does changing my Page name affect my Page's followers or engagement?
Changing your Page name does not remove followers or reset your engagement metrics. All your past posts, likes, comments, and shares remain on your Page. Your follower count and engagement history stay the same.